Marketing Coordinator Full Time, Remote 38

Marketing Coordinator

Equabli is seeking a results-driven marketing coordinator to own and scale our demand generation and market positioning efforts. This is a high-impact, high-visibility role responsible for driving pipeline growth, strengthening our brand in the market, and translating complex, AI-driven solutions into clear, compelling narratives.

You will operate across strategy and execution, partnering closely with sales and leadership to build a repeatable, results-driven marketing engine.

Drive Pipeline & Demand Generation

• Own and execute multi-channel campaigns that generate qualified pipeline across target ICPs (banks, lenders, fintechs, collection agencies, debt buyers)
• Build and optimize outbound and inbound programs in partnership with sales
• Track and report on campaign performance tied directly to pipeline and revenue outcomes

Content & Messaging Leadership

• Develop high-impact content including case studies, white papers, sales decks, and industry insights
• Translate Equabli's platform (EQ Suite) into clear, differentiated messaging tied to business outcomes
• Elevate positioning around AI, analytics, and measurable financial impact

Events & Field Marketing

• Plan and execute conferences, trade shows, and hosted events aligned to GTM priorities
• Own end-to-end event strategy from logistics to pre-event outreach
• Support speaking opportunities, panel development, and brand presence

Brand & Communications

• Own website updates, messaging consistency, and overall market presence
• Manage PR, media outreach, and thought leadership initiatives
• Ensure consistent, high-quality brand execution across all channels

Sales & GTM Alignment

• Build sales enablement materials that improve conversion at each stage
• Help refine ICP targeting, messaging, and campaign strategy based on market feedback

What We're Looking For

• Strong ownership mindset with a focus on measurable business outcomes, not just activity
• Ability to operate both strategically and tactically in a fast-paced environment
• Experience translating technical or data-driven products into clear business value
• Highly collaborative, with strong communication across sales, product, and leadership
• Comfortable building from scratch and iterating quickly

Qualifications

• 5+ years in B2B marketing, preferably in SaaS, fintech, or AI-driven platforms
• Proven experience in demand generation and pipeline creation
• Experience supporting enterprise or mid-market sales motions
• Strong writing and content development skills
• Experience with marketing tools, CRM systems, and campaign analytics
• Bachelor's degree in business, marketing or a related field

Why Equabli

• High-growth, category-defining platform in a large and evolving market
• Direct impact on revenue and company growth
• Close partnership with experienced leadership across fintech and SaaS
• Opportunity to shape how a modern AI platform is positioned and scaled

Benefits:

• Competitive salary
• Comprehensive health, dental, and vision benefits
• Opportunities for professional development and career advancement
• Collaborative, innovative, and fast-paced work environment