Social Media Marketing

Position Overview

Social Media Marketing - Gift/Boutique Shop at Mia’s Marketplace, Surf City, NC, USA.
This is a new in person position created due to business expansion. We are looking for a self‐starter who can independently execute marketing programs for three small gift shops through engaging posts and short video ads. You will coordinate with remote staff, stay organized over multi‐month projects, and communicate key updates effectively.

Key Responsibilities

• Marketing:
  • Create marketing plans.
  • Develop content and manage social media posts while responding to direct messages and comments.
  • Manage the online sales platform (Shopify).
  • Monitor product inventory and assist in pricing strategy decisions.
  • Incorporate vendor marketing themes to keep their message prominent.
  • Plan and execute social events at store locations.
• Merchandising:
  • Collaborate with in-store staff to create attractive product displays.
  • Communicate regularly with store managers regarding resource needs.
  • Assist with planning and buying merchandise in line with current trends.
  • Participate in purchasing decisions, including potential travel to national markets.
  • Maintain a friendly, outgoing demeanor with customers and associates.
• Store Operations (As Needed):
  • Participate in store meetings and perform merchandise resets across departments.
  • Communicate merchandising, cost control, or sales ideas to the store manager.
  • Ensure professional signage and store appearance.
  • Perform inventory counts and assist with receiving, stocking, and organizing merchandise.
  • Help maintain a clean and orderly sales floor, stock room, and outdoor area.
  • Perform additional duties as assigned.

Required Qualifications

• High School diploma or GED equivalent.
• Ability to use graphic software.
• Formal retail experience with a background in merchandising and social media marketing campaigns.
• Knowledge and appreciation of giftware and boutique clothing.
• Highly organized, self-motivated, and capable of coordinating with remote teams.
• Physical ability to stand, walk, lift up to 60lbs, and climb as needed.

Contact Information

Sandra Finnerty
Email: Sandra@shopmias.com
Phone: 910-803-0316