Brand & Influencer Marketing Manager

Position Overview

At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. We are building the future of financial services for the 12+ million landlords and real estate investors in the United States. Backed by leading FinTech investors and industry experts, Baselane is a rapidly growing banking and financial management platform serving individual landlords and real estate investors.

The Brand & Influencer Marketing Manager will drive the growth of our customer base through innovative marketing initiatives. You will manage and scale our influencer and ambassador programs, develop impactful campaigns, and build strategic partnerships. This high-impact role offers the opportunity to own key growth channels, define the brand presence in a competitive market, and contribute directly to acquiring new banking customers and driving measurable business growth. Please note that this is a hybrid role requiring at least 2 days per week in our NYC or downtown Toronto office.

Key Responsibilities

• Develop and execute Baselane’s comprehensive brand and influencer marketing strategy aligned with overall business objectives.
• Set and manage budgets for influencer and brand marketing initiatives with a focus on YouTube and Meta (primarily Instagram), ensuring efficient allocation of resources to maximize ROI.
• Scale the influencer marketing program by identifying and nurturing partnerships with influencers and content creators that align with the brand.
• Manage and grow the Brand Ambassador Program by creating tailored incentives and resources to sustain engagement and drive results.
• Build and lead the marketing team as the function expands.
• Create and execute innovative, data-driven marketing campaigns that drive brand awareness and customer acquisition.
• Develop creative briefs and oversee content creation to ensure alignment with brand guidelines and conversion goals.
• Collaborate with media and creative agencies to deliver high-impact campaigns that maximize reach and customer acquisition.
• Negotiate contracts with influencers, brand ambassadors, and agencies ensuring alignment with Baselane’s growth objectives.
• Analyze performance data and measure campaign effectiveness, continuously refining strategies to meet target KPIs.
• Integrate influencer and ambassador efforts into broader acquisition-focused marketing strategies by working closely with internal teams.
• Stay up-to-date with trends in influencer marketing, social media, and real estate investment to keep Baselane relevant and effective.

Required Qualifications

• 5–8 years of experience in brand or influencer marketing with a demonstrable record of driving customer acquisition.
• Proven experience building, scaling, and optimizing influencer and ambassador marketing programs.
• Ability to manage budgets of $50K+ monthly while delivering efficient resource allocation and results.
• Strong strategic mindset with expertise in budget management and leadership expectations.
• Excellent relationship-building skills to foster partnerships with influencers, ambassadors, and agencies.
• Skilled project manager capable of balancing multiple priorities in a fast-paced environment.
• Detail-oriented, highly organized, and data-driven with experience tracking ROI and customer acquisition metrics.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Ability to thrive both autonomously and collaboratively, quickly adapting to evolving priorities.

Preferred Qualifications

• Strong storytelling abilities with a deep understanding of consumer behavior to drive customer acquisition.
• Passion or curiosity about real estate investing.
• Experience marketing fintech products to SMBs.
• Skilled in A/B testing to optimize campaign performance and generate actionable insights.
• Proficiency with analytics tools such as Excel and Google Analytics to track performance and inform decisions.

Benefits & Perks

• Competitive compensation
• Equity – Ownership in what we are building!
• High-quality Medical, Vision, and Dental Insurance
• Life Insurance and Disability Coverage
• Generous time off
• Flexible working hours and location
• Remote working stipend for setting up a home office
• Regular social events

Compensation: Base salary may vary depending on relevant experience, skills, location, and business needs.

Salary Ranges: In Toronto, $90,000 - $120,000 CAD; in NYC, $90,000 - $120,000 USD per year.