Manager, Digital Marketing Communications

Position Overview

This role is responsible for managing display creative performance reporting and sharing insights with key stakeholders. The candidate will define digital strategies rooted in optimization results and insights to inform future campaigns, guide test hypothesis and design collaboratively, distribute and merchandise test learnings, and develop mechanisms for analyzing campaign ROI. The position requires consistent exercise of independent judgment and discretion in matters of significance. Comcast is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Key Responsibilities

• Manage display creative performance reporting and knowledge sharing with key stakeholders.
• Define digital strategies rooted in optimization results and insights to inform future campaigns.
• Guide test hypothesis and design collaboratively with key stakeholders.
• Distribute and merchandise test learnings to fuel cross-organizational knowledge sharing and best practices.
• Develop and implement mechanisms for response analysis to determine ROI on selected campaigns and programs.
• Partner with media services to develop relevant media plans for marketing communications programs that drive retention and acquisition.
• Exercise independent judgment and discretion in matters of significance.