Director Travel Product Marketing
SAP SuccessFactors3 months ago
Atlanta, GA, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
We are seeking a Director Travel Product Marketing for Complete T&E at SAP Concur – a joint offering with Amex GBT that redefines the travel and expense category. In this role, you will lead market research, segmentation, and product collaboration strategies to identify opportunities, shape audience strategies, and deliver unmatched value. You'll bring the voice of the customer into every decision while working at the intersection of product, sales, and partner teams.
Key Responsibilities
- Lead joint market research initiatives with Amex GBT to identify customer needs, industry trends, and competitive dynamics.
- Define segmentation, persona strategies, and ideal customer profiles for Complete T&E.
- Collaborate with SAP Concur Product Management and Amex GBT product teams to align roadmap priorities and solution packaging with market demand.
- Develop differentiated positioning and messaging frameworks that highlight the combined value of SAP Concur and Amex GBT.
- Act as a key liaison with Amex GBT product and strategy teams to ensure alignment in priorities and market perspective.
- Track market adoption, pipeline growth, and win/loss trends to refine strategy and demonstrate impact.
- Represent SAP Concur in joint forums with Amex GBT, analysts, and industry stakeholders to establish thought leadership.
Required Qualifications
- 10+ years of experience in product marketing, solution marketing, or strategy roles in B2B SaaS or enterprise technology.
- Proven expertise in market research, segmentation, and transforming insights into product and marketing strategies.
- Experience working in or alongside travel management companies (TMCs) is strongly preferred.
- Strong cross-functional collaboration skills with the ability to influence Product, Sales, Marketing, and external partner organizations.
- Excellent communication skills capable of representing joint solutions at the executive level.
- Bachelor's degree required; advanced degree preferred.
- Ability to drive significant visibility and impact by shaping the strategic success of Complete T&E.
Benefits & Perks
- Constant learning and skill growth opportunities.
- Great benefits supporting your health, wellbeing, and personal development.
- A collaborative team environment dedicated to your success.
- Compensation Range: 220200 - 374200 USD, determined based on your skills, experience, and key aspects of the role.
Required Skills
Market Research
Cross-functional Collaboration
Segmentation Strategy
Travel Industry Expertise
Strategic Planning
Product Marketing
B2B SaaS
Enterprise Technology
Leadership
Communication