Influencer Marketing Coordinator – US

Sunday Riley3 months ago
Austin, TX, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

Sunday Riley is looking for an Influencer Marketing Coordinator - US to join the PR & Influencer Marketing Department.

Key Responsibilities

  • Manage relationships with key social media influencers & tastemakers
  • Responsible for upkeep & management of influencer/tastemaker database
  • Own logistics for all US shipping needs, and assist shipping for global team where needed
  • Responsible for all components of an influencer gifting; execution, sourcing, shipping, boxing
  • Regularly communicate with existing network of brand advocates to foster strong relationships and product knowledge
  • Consistently source new talent across multiple platforms
  • Proactively stay up to date with digital and social trends, monitoring competitors and digital influencer activity
  • Assist in management of influencer campaigns from outreach to negotiation to agreement execution
  • Create influencer campaign recaps after each campaign
  • Monitor social media coverage and create reports showing campaign results and conversions to sales and/or other KPIs
  • Assist in both daily requests and large volume send-outs for influencers
  • Fulfill daily product requests
  • Daily monitoring of influencer social placements
  • Daily monitoring of competitive brands’ influencer placements
  • Report monthly and weekly on influencer tracking
  • Pitch creative campaign event ideas across hero products & new launches
  • Build brand awareness that ultimately results in lifting market sales

Preferred Qualifications

  • Bachelor’s Degree in Public Relations, Marketing, or Communications preferred
  • Passion for social media, public relations, influencer marketing and events
  • Excellent verbal and written communication skills
  • Technology savvy
  • Detail-oriented
  • Ability to work in a fast-paced environment
  • Highly motivated and team-oriented individual

Other Duties

Please note this is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Sunday Riley actively creates a culture of inclusivity and respects that diversity in the workplace leads to a strong team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, color, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information, or any other criteria protected by applicable federal, state, or local law.

Required Skills

Market Research
Logistics
Communication
Campaign Management
Social Media Management
Influencer Marketing
Relationship Building