Digital Marketing Manager, IGN Store

Position Overview

IGN Entertainment, a division of Ziff Davis, Inc. and one of the world’s largest gaming and entertainment media platforms, is seeking a Digital Marketing Manager to drive the growth of the IGN Store. In this role, you will develop and execute comprehensive digital marketing strategies to acquire new customers, engage our audience, and maximize sales of official IGN merchandise and collectibles.

Key Responsibilities

• Develop and execute a full-funnel marketing strategy (brand, performance, CRM, loyalty, etc.) to achieve IGN Store revenue and audience growth goals.
• Own the marketing calendar and coordinate with other IGN Entertainment teams to promote new product launches, sales events, and brand awareness campaigns tied to gaming and entertainment releases.
• Build and oversee multi-channel campaigns across email, paid media, SEO/SEM, organic social, affiliate partnerships, O&O, push, and other channels.
• Collaborate with editorial, video, and social teams to amplify store initiatives across owned media.
• Lead audience development and optimize the sales funnel to improve key performance indicators.
• Analyze campaign performance and e-commerce KPIs; provide regular reporting and actionable insights.
• Provide feedback on merchandising and product detail pages.
• Collaborate on budgeting and forecasting related to marketing initiatives for the IGN Store.
• Stay updated on pop culture trends to expand and enrich the IGN Store marketing calendar.

Required Qualifications

• 5-7+ years of experience in DTC ecommerce marketing, with expertise in social media, influencer marketing, and content strategy.
• Familiarity with a range of Martech CRM platforms (email, push, etc.) and best practices.
• Hands-on experience building, deploying, and optimizing paid media campaigns across search and social platforms.
• Strong analytical skills with experience in using analytics tools, A/B testing, and marketing automation best practices.
• Excellent copywriting abilities.
• A personal interest in video games, comic books, and other facets of geek culture.
• An entrepreneurial mindset with the ability to manage multiple concurrent projects independently.
• Experience with the Shopify platform is a plus.

Benefits & Perks

• Compensation: $75,000 to $85,000 base pay with 401K company match.
• Health & Wellness: Medical, dental, vision, life, and disability benefits.
• Additional Perks: Employee Stock Purchase Plan, Pregnancy and Parental Leave, Family Planning Support, Flexible Time Off, Volunteer Time Off, and Fitness Reimbursement.