Senior Group Sales Manager

Position Overview

Nestled in the heart of Dallas’ most desirable neighborhood, Hilton Dallas Park Cities treats new friends like neighbors and neighbors like family. Committed to creating remarkable hospitality experiences that foster connection, the hotel is an ideal home base for business, leisure, and small group travel—with 230 guest rooms, 10,000 sq. ft. of meeting space, an inviting rooftop pool, grab-and-go healthy breakfasts, and an evening bar serving drinks and small plates. The Senior Group Sales Manager is responsible for generating group business (meetings, conferences, conventions, and special events) through strategic sales initiatives, relationship building, proactive prospecting, and successful event execution—all while ensuring an exceptional guest experience aligned with brand standards.

Key Responsibilities

• Sales Generation: Proactively identify, qualify, and solicit new group business to meet personal and hotel revenue goals; develop and maintain strong relationships with clients, third-party meeting planners, corporate accounts, and associations; conduct site inspections, attend networking events, trade shows, and client entertainment; respond promptly to leads, proposals, and inquiries.
• Account Management: Maintain a detailed account management system including activities, bookings, and revenue potential; prepare contracts, proposals, and group agreements in compliance with company policies; negotiate terms and conditions to maximize profitability; monitor group room blocks and booking pace for optimal yield management.
• Reporting and Analysis: Prepare weekly, monthly, and quarterly sales reports; analyze market trends and competitor activities to identify opportunities; maintain accurate records of all sales activities and client interactions in CRM systems.
• Leadership and Mentorship: Mentor and develop junior sales team members; serve as a senior resource and leader within the team by modeling professional behavior and high performance standards.

Required Qualifications

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum 3-5 years of successful hotel group sales experience, preferably in a full-service or luxury environment.
• Strong knowledge of sales techniques, hospitality operations, and event planning.
• Proven track record of exceeding group sales goals and managing key accounts.
• Proficiency with CRM software (e.g., Delphi, Opera Sales & Catering, Salesforce) and MS Office Suite.
• Excellent communication, negotiation, and organizational skills with the ability to travel locally and regionally as needed.
• Competencies: Strategic thinker with a proactive, results-driven approach; exceptional client service orientation and relationship-building skills; ability to work both independently and collaboratively in a fast-paced environment; highly organized and detail-oriented with strong presentation, persuasion, and problem-solving skills.

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Vision insurance