Lead Applied Scientist, Marketing

Launch Potato Overview

Launch Potato is a discovery and conversion company that connects consumer brands with high-value customer acquisition. The Lead Applied Scientist, Marketing will own the data science engine for a priority vertical, focusing on insurance and advertiser quality, while driving measurable revenue and media efficiency.

Responsibilities

• Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency
• Own the Insurance vertical's primary modeling work end-to-end with measurable ROAS impact
• Deliver buying models that maintain positive ROAS and quality
• Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more resulting in measurable impact to revenue growth
• Establish trusted, direct partnership with vertical business stakeholders
• Produce trusted output: validated, documented, low correction burden
• Identify and leverage net-new modeling opportunities the business has not flagged

Skills

• Proven experience in digital marketing, performance marketing, or the leadgen industry
• Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired)
• Strong modeling fundamentals: the ability to build effective models that drive business impact
• Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud
• Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling
• Expert Python and SQL
• 5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact
• Sophisticated ML at companies where paid digital media is core to the business model
• Creative embeddings work: incorporating embeddings of creatives, videos, headlines, and search into paid media models
• Insurance domain experience
• Creating state-of-the-art Ad Ranking algorithms
• Modeling against ad-platform data points (Google, Meta, native)
• LLMs / deep learning applied to personalization or content
• Familiarity with Looker

Company Overview

We connect companies to customers at all parts of the consumer journey, from awareness to consideration to purchase. It was founded in 2014, and is headquartered in Delray Beach, Florida, USA, with a workforce of 51-200 employees. Its website is https://launchpotato.com.