Director of Sales and Marketing

Position Overview

The Director of Sales and Marketing is responsible for planning, developing, and implementing sales and marketing strategies to maximize revenue, increase occupancy rates, and enhance the overall brand presence of the hotel. This leader manages the sales team and plays a crucial role in achieving the hotel's financial and business objectives, requiring a strong understanding of the hospitality industry, market trends, and effective promotional tactics.

Key Responsibilities

• Sales Strategy and Management:
  • Develop and execute a comprehensive sales plan targeting group, corporate, and leisure segments.
  • Lead the sales team in identifying new business opportunities, maintaining existing client relationships, and achieving revenue targets.
  • Manage the hotel's online presence including the website, social media channels, and online travel agencies.
  • Analyze market trends and guest feedback to identify opportunities for improvement and innovation.
  • Monitor sales performance, track key metrics, and provide regular reports.
  • Collaborate with other departments to ensure seamless coordination for group events, meetings, and conventions.
• Revenue Management:
  • Collaborate with revenue management teams to optimize pricing strategies and maximize RevPAR.
  • Implement effective yield management practices to balance occupancy and rates.
  • Monitor and analyze competitive set pricing to adjust strategies as needed.
• Relationship Building:
  • Cultivate strong relationships with key clients, industry partners, and stakeholders.
  • Attend industry events, conferences, and trade shows to network and stay updated on trends.
• Budgeting and Financial Analysis:
  • Develop and manage the sales and marketing budget, allocating resources effectively.
  • Conduct regular financial analysis to measure the effectiveness of campaigns and strategies.
  • Make data-driven decisions to improve ROI on marketing initiatives.
• Team Leadership:
  • Recruit, train, and lead a high-performing sales and marketing team.
  • Provide guidance, coaching, and performance evaluations to team members.
  • Foster a collaborative and motivated work environment that encourages creativity and innovation.

Required Qualifications

• Bachelor's degree in Hospitality Management, Business, Marketing, or a related field.
• Proven experience in large hotel sales and marketing with a track record of achieving revenue goals.
• Experience with upper scale and/or luxury hotels.
• IHG experience strongly preferred.
• Knowledge of Opera systems.
• Strong understanding of the Kansas City market.
• Excellent leadership, team management, communication, negotiation, and presentation skills.
• Proficiency in hotel management systems, sales software, and marketing analytics tools.
• In-depth knowledge of the local and regional hospitality market.

Benefits & Perks

• Compensation: $80,000.00 - $95,000.00 per year
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance