Marketing Manager at Lennar Jacksonville, FL

Position Overview

Join Lennar – one of the nation’s leading homebuilders – as a Digital Marketing Manager in Jacksonville, FL. In this role you will oversee the day-to-day activities of our advertising agency, develop and implement digital strategies and campaigns, and create opportunities to promote our division’s communities while driving high quality leads and ROI.

Key Responsibilities

• Lead, coach, and mentor team members to ensure top performance and overall organizational value.
• Manage and implement digital departmental budgets to measure and report on ROI of online marketing channels.
• Create and refine digital campaigns including online banners and keyword buys, while staying within allocated budgets.
• Oversee the advertising agency’s digital efforts and collaborate with the Corporate Communications team on national initiatives and digital trends.
• Review and approve creative processes, monitor campaign scheduling, and ensure adherence to digital advertising standards.
• Establish, report, and manage online marketing KPIs and support the Digital Marketing Coordinator.

Required Qualifications

• Bachelor’s Degree required.
• Minimum 5 years of online marketing experience.
• At least 1 year of project management experience in a large corporation.
• Google Certification along with expertise in Search Engine Marketing and Search Engine Optimization.
• Excellent verbal and written communication, organizational, and interpersonal skills.
• Strong working knowledge of modern marketing tools and digital strategies (e-mail and social media tactics).
• Minimum 3 years of extensive Internet exposure or experience with Internet consumers.
• Resourcefulness, patience, strong management and motivational skills.
• Valid driver’s license and good driving record.

Preferred Qualifications

• Experience working with Bing, Double Click Campaigns, and Spriklr.

Benefits & Perks

• Robust Health Insurance Plans including Medical, Dental, and Vision coverage.
• 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%.
• Paid Parental Leave and an Associate Assistance Plan.
• Education Assistance Program and up to $30,000 in Adoption Assistance.
• Up to three weeks of vacation annually with generous Holiday, Sick Leave, and Personal Day policies.
• New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique events like Everyone’s Included Day.