Social Media Manager at Seattle Art Museum Seattle, WA

Social Media Manager job at Seattle Art Museum

Seattle, WA.

Essential Duties

Responsible for developing and executing a strategic social media plan that drives awareness, interest, and engagement around the museum’s brand and its activities focused on ensuring a dynamic and inclusive digital presence. Lead content planning, manage day-to-day operations across all channels and maintain an active community presence.

Social Media – 65%

• Bringing the brand to life across its social platforms, growing digital audiences, and engaging the community through creative and impactful storytelling
• Develop and execute a strategic social media plan that drives awareness, interest, and engagement around the museum’s brand and its activities across digital and social platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube and others as it aligns with campaign objectives
• Ensure a dynamic and inclusive digital presence
• Lead content planning, manage day-to-day operations across all channels and maintain an active community presence
• Track and analyze social media trends, algorithm shifts, and cultural conversations to ensure the museum maintains a visible, relevant presence across key platforms
• Continuously research platform innovations and trending topics to identify timely opportunities for SAM to participate in or lead high-impact cultural conversations online
• Leverage data and audience insights to optimize content strategy and make recommendations for emerging platforms or tactics
• Manage the day-to-day operations of social media accounts, ensure content is engaging, accurate, up-to-date, and aligned with brand voice and messaging
• Produce regular reports on social media performance, providing insights and data-driven recommendations to inform marketing strategy
• Collaborate with internal teams, including curatorial, education, development, and visitor experience, to ideate engaging, on-brand content including text, animation, images, video, etc.
• Provide real-time social media coverage for museum activities, including exhibition openings, and community programs
• Monitor social media activity and lead social channel community management which involves responding thoughtfully to comments, inquiries, and conversations to foster engagement and community-building
• Oversee content production and asset management
• Ensure consistent application of brand guidelines across all digital content, maintaining brand tone, voice, and visual identity

Departmental Duties – 30%

• Work with the Communications team to manage social media-related public relations, including responding to sensitive issues and crisis communication
• Work with Partnerships & Comms Associate to maximize relationships with influencers, artists, and community partners to expand SAM’s reach and engagement
• Own the social media content calendar, working across MarCom team and external departments to plan and schedule content
• Stay informed on industry best practices and trends, platform and algorithm updates, and new technologies to keep social media strategy effective and innovative, providing insights and recommendations to evolve digital approach
• Support team to develop, implement, and monitor systems, procedures, and cross-departmental processes to ensure smooth operation of the department
• Provide day-to-day support to create an efficient and collaborative working environment
• Share social media intelligence and collaborate across the museum on programs and strategic initiatives to maximize visitor engagement and revenue

Other Duties – 5%

• Contribute to an institutional focus of delivering exceptional, welcoming, and inclusive customer service—creating positive, meaningful experiences for all visitors, every time
• Participate in institutional learning opportunities to grow our collective understanding and integration of antiracism, cultural competency, and equity values into SAM’s work

Required Qualifications

• Five years of experience in social media community management and social strategy or related experience in digital marketing with a focus on social channels
• Strong understanding of social media best practices, content trends, and platform algorithms
• Experience in community management, audience engagement, and brand storytelling
• Ability to leverage social media metrics and data to strategically shape efforts
• Talent for visual storytelling and digital innovation
• Proven ability to analyze data, and drive results-oriented decision-making
• Demonstrated ability to establish and maintain effective relationships with Board members, donors, executives, management, employees, and the public
• Ability to exercise sound, timely judgement
• Professional verbal and written communication, with an ability to tailor communications according to audience
• Management and supervisory skills; ability to motivate teams and simultaneously manage several projects
• Successfully assess priorities and work well with deadlines, strong time management, problem solving, and analytical skills
• Exercise discretion in maintaining confidentiality of sensitive information
• Proficiency in Microsoft Office Suite, Zoom, Asana, Slack and internet-based research
• Proficiency with Canva, Adobe Creative Suite, and Sprout Social
• Ability to pass and maintain security background check clearance

Preferred Qualifications

• Bachelor’s degree in marketing, digital media, or related field
• Experience in a museum or arts and culture sector

Work Schedule

This role is typically scheduled to work standard business hours Monday - Friday. However, the needs of this role requires a willingness to work a flexible schedule as directed by your supervisor in support of the department or organization. Please connect with your Recruiter or Manager for more information about SAM’s current hybrid work policy and expectations. SAM’s hybrid work policy is subject to change.

Compensation

$35.17 - $37.02 per hour

Work Conditions

• Exposure: Work areas are primarily inside, in a climate-controlled environment with light background noise.
• Stationary Work: Approximately 80% of time is spent stationary while working at a desk. Balance of time (approximately 20%) is spent moving around the work area. Occasional extended periods of standing may be required.
• Communication: Clear and effective verbal and written communication in English with trustees, the public, and co-workers is necessary.
• Vision: Ability to effectively use a computer screen and interpret printed materials, memos and other appropriate paperwork.
• Office Work: Ability to effectively and regularly operate a computer, keyboard, telephone, and other office productivity machinery, such as copy machines and printers, and ability to inspect, prepare and use paperwork, files, equipment, and supplies is necessary.

Accommodation

The Seattle Art Museum will consider reasonable accommodations for employees with disabilities to perform the essential functions/duties of this position. If you would like to request a reasonable accommodation to best enable your success in the role, please discuss this possibility with a member of our HR team at hr@seattleartmuseum.org.

Equal Opportunity Employer

SAM is an equal opportunity employer. We are an equal opportunity employer, and consider qualified applicants for employment without regard to race, color, creed, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, sensory, physical, or mental disability, genetic information, military or veteran status, gender identity or expression, sexual orientation, citizenship or immigration status, or other applicable legally protected characteristic. If you need assistance applying for a role due to a disability or additional need, please let us know at hr@seattleartmuseum.org. The Seattle Art Museum will consider reasonable accommodations for all employees with disabilities to perform the essential functions/duties of the role. If you need an accommodation during the application or interview process, please contact hr@seattleartmuseum.org. For candidates, we ask that, if possible, you wait until you're invited to a screen, online technical assessment or interview before requesting an accommodation.

We Encourage You to Apply

We encourage you to submit an application, even if your experience doesn’t feel like a 100% match with the position. We know applying for a job can be intimidating, and research tells us that women and folks of color are less likely to apply if they don't see themselves meeting or exceeding every single qualification listed. We encourage you to apply, even if you feel unsure about whether you meet every requirement in this job post. You could very well be a great fit for this role or others.

Employment Requirements

In order to be employed by the Seattle Art Museum, you must reside in the state of Washington. Employment at SAM is contingent upon successful clearing and maintenance of clearance in both a federal and state criminal background check.

Want to Learn More?

If you haven't already, check out our Careers page for more on working at SAM. Though we'd love to be able to reply to every question that crosses our desk, due to the high volume of applications we receive, our HR team is unfortunately unable to offer a response to inquiries requesting search status updates, inquiries about hiring timeline, or requests to be put in touch with directly with the Hiring Team. If your experiences and capabilities are well suited to an open role, our Recruiter or the Hiring Manager will reach out directly to schedule an interview. Thanks for your understanding!