Marketing Strategist Homebuilding Industry

Position Overview

Do You Convert is seeking an experienced new home digital marketer to manage search engine marketing, Facebook/Instagram, email marketing, and other marketing activities for home builders and developers across North America. As a remote working position, you may reside anywhere within the United States. This role involves working with multiple marketing channels, managing budgets, ad targeting, creative assets, and delivering top notch customer service to our builder partners.

Key Responsibilities

• Facebook / Instagram Ad Responsibilities:
  • Manage the creation of campaigns based on stated client goals
  • Maintain accuracy of price points, community status (e.g., sold out, coming soon) and listed features
  • Track, report, and analyze website analytics on all social campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and images for all social campaigns to maximize ad spend ROI
  • Coordinate with builder partner requests and goals
• Search Engine Marketing Responsibilities:
  • Execute tests, collect and analyze data to achieve maximum ROI in paid search campaigns
  • Maintain accuracy of price points, community status, and listed features
  • Track, report, and analyze website analytics and PPC initiatives
  • Manage campaign expenses, ensuring adherence to budget and reconciling discrepancies
  • Optimize copy and landing pages for paid search campaigns
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research and analyze competitor SEM campaigns
  • Identify SEO opportunities based on SEM data
  • Coordinate with builder partner requests and goals
• Other Marketing Responsibilities:
  • Edit and update existing email marketing templates
  • Perform regular analysis and reporting of research findings
  • Provide general support and assistance to builder partners

Required Qualifications

• Marketing experience within the home building industry is required
• Home builder experience is required
• 3+ years of proven digital marketing experience with success driving traffic that converts
• 2+ years of experience with both paid search and social advertising
• Experience with Google Analytics (Google Data Studio experience is a plus)
• Strong analytical, technical, and written communication skills
• Ability to learn from experienced team members and self-teach with provided resources
• Organized and driven approach to your career
• Travel Requirement: No travel required