Digital Marketing Business Development Manager

Position Overview

Adapt (a Welocalize company) is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer a unique combination of global services designed to support our customers’ growth from strategy through to execution, production, and performance measurement. Our collaborative and inclusive environment celebrates difference and embraces diversity, providing a wide range of career opportunities, training, and work-life balance.

In this role, you will join as a proactive Business Development Manager responsible for building new client relationships within Digital Marketing and Localization. You will manage opportunities from first contact through to close, working closely with our Solutions and Delivery teams on a global scale. Salary: $75,000 to $90,000 per annum + Commission

Job Reference: #LI-JC1

Key Responsibilities

• Develop a strong understanding of Adapt Worldwide and Welocalize Digital Marketing & Localization services, including:
  • Search Engine Optimization (SEO), App Store Optimisation (ASO), and Generative Engine Optimisation (GEO).
  • Paid Media (Paid Search & Paid Social).
  • Programmatic Advertising.
  • Content Marketing.
  • Web Analytics & Conversion Optimization.
• Proactively identify and pursue new business opportunities with a focus on new logo acquisition within the multilingual and international digital marketing space.
• Conduct targeted outbound prospecting via email, phone, LinkedIn, referrals, and events to generate leads and build a strong top-of-funnel pipeline.
• Research markets, industries, and accounts to uncover growth opportunities and tailor outreach strategies and value propositions.
• Own the full sales cycle for assigned opportunities, from prospecting and qualification through discovery, proposal, negotiation, and close.
• Lead discovery conversations to uncover client pain points, buying triggers, and growth objectives related to digital marketing and global expansion.
• Clearly articulate and demonstrate the value and ROI of the services to prospective clients.
• Build and maintain a qualified and active sales pipeline, consistently progressing opportunities and meeting sales targets and quotas.
• Collaborate with Solutions, Program Directors, and Delivery teams to develop RFP responses, SOWs, pricing, and commercial proposals that support deal closure.
• Maintain accurate and timely CRM data, including pipeline stages, activity tracking, and forecast reports.
• Actively manage objections, risks, and client concerns throughout the sales cycle to drive deals to closure.
• Work towards achieving individual sales targets and quotas while contributing to overall team revenue goals.
• Develop and maintain strong relationships with prospects and clients to support upsell and cross-sell opportunities.
• Collaborate with digital marketing delivery teams to ensure a smooth handover from sales to delivery and secure strong client satisfaction.
• Attend internal sales meetings, pipeline reviews, and training sessions to continuously develop sales skills and product knowledge.

Required Qualifications

• Around 2 to 3 years of experience in Business Development within Digital Marketing services.
• Exposure to or interest in Localization, international marketing, or multilingual content is highly beneficial.
• Practical exposure to SEO, and ideally ASO; familiarity with Paid Media is a strong plus.
• Experience selling services rather than purely technology or SaaS products.
• Experience working with a sales quota and managing pipeline performance.
• Hands-on experience using Salesforce or a similar CRM.
• Ability to source leads independently while collaborating within a broader sales team.
• Demonstrated ability to support deal progression, close opportunities, and maintain client relationships.
• Education: Bachelor's degree (BA) or equivalent professional work experience.

Preferred Qualifications

• Understanding of challenges related to international digital marketing and localization.
• Strong organisational and time-management skills.
• Excellent written and verbal communication skills.
• Detail-oriented with a proactive, positive attitude.
• Strong problem-solving mindset.
• Ability to work independently and collaboratively in a global, multicultural environment.

Benefits & Perks

• Friendly Working Environment
• IT Equipment
• Social Activities
• Global Mobility Policy
• Employee Referral Program
• Employee Assistant Program
• Medical, Dental, and Vision Insurance
• HSA & FSA
• 401(k) retirement
• Short & Long Term Disability Insurance
• Accident, Critical Illness, Hospital Indemnity Insurance
• Telemedicine Benefit
• Annual Leave
• Paid Public Holidays
• Maternity/Paternity Leave