PR + Influencer Marketing Manager - West Elm

Position Overview

As the PR + Influencer Marketing Manager, you play an integral role in creating brand affinity while building awareness and driving traffic via integrated campaigns that blend traditional PR with digital influencer initiatives. You will develop and manage innovative 360° campaigns – from press releases and pitches to harnessing social media power on platforms like Instagram, Facebook, Pinterest, TikTok, Clubhouse and more – while scaling a proprietary ambassador network to authentically tell West Elm’s story. Additionally, you are a self-motivated strategic thinker with a passion for creative, data-driven campaign execution and the ability to collaborate with cross-functional teams to set clear, measurable objectives.

Key Responsibilities

• Manage a team that includes a PR + Influencer Marketing coordinator and an external agency.
• Build and scale West Elm’s PR + influencer marketing program and proprietary ambassador network.
• Create and execute PR campaigns that integrate earned media, paid, and influencer strategies for brand marketing, seasonal launches, and partnership announcements.
• Identify opportunities to communicate brand values and design leadership through traditional PR tactics.
• Develop compelling pitches to secure top-tier media coverage and nurture strong relationships with key reporters across various sectors.
• Collaborate with Brand Partnerships, Social Media, Performance, Growth, and Affiliate Marketing teams to craft integrated launch strategies and extend influencer campaigns.
• Leverage a broad understanding of social media platforms—beyond Instagram—to drive quantifiable success.
• Coordinate contract negotiations and manage relationships with influencers, content creators, and industry authorities.
• Maintain timely execution of campaigns through diligent calendar management and budget oversight.
• Stay ahead of social trends and share insights on emerging platforms and strategies.

Required Qualifications

• BA/BS in PR, Marketing, Communications or a related field.
• 6-8 years of demonstrated success in public relations, communications, influencer, or digital marketing.
• Experience in fast-paced, team-oriented environments with the ability to lead and execute independently.
• Exceptional writing skills and comfort in communicating with leadership.
• Strong analytical abilities with the capacity to distill data into actionable insights.
• A passion for both traditional and social media along with a keen awareness of popular culture trends.
• Experience representing a brand/entity on various social media platforms.
• Relentless attention to detail, effective time management, and prioritization skills.

Preferred Qualifications

• Experience with reputational and crisis communications.
• Proficiency with tools such as CreatorIQ and TrendKite.

Benefits & Perks

• A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels.
• A 401(k) plan and other investment opportunities.
• Paid vacations, holidays, and other time-off programs.
• Health benefits including health, dental, and vision insurance; dependent care accounts; and more.
• Tax-free commuter benefits.
• A wellness program supporting your physical, financial, and emotional health.
• In-person and online learning opportunities.
• Cross-brand and cross-function career opportunities.
• Company-sponsored community involvement and time off to volunteer.
• Various discounts on local businesses.

About Us

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands – including Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Teen, Pottery Barn Kids, Rejuvenation, Mark & Graham, West Elm, and Outward – are renowned for their stylish, functional, and beautifully designed offerings. We are driven by our passion for outstanding customer service, innovative design, and enhancing the lives of our customers and the communities we serve.