Director, Global Digital Marketing

Position Overview

Founded in 2005, 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our portfolio includes critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, and more. We are committed to creating an inclusive work environment where diversity is valued and all qualified applicants are encouraged to apply.

The Director of Digital Marketing Strategy will lead the design and delivery of an integrated digital ecosystem that connects the game, brand, and player experience across in-game, digital, and community touch points. In a live service free-to-play environment, you will define and orchestrate the digital infrastructure and player-facing experiences from Alpha through launch and beyond.

Key Responsibilities

• Own the strategic roadmap for digital channels (website, app, player portal, landing pages, etc.) across the lifecycle from awareness to retention.
• Ensure seamless integration between game, digital touchpoints, and live service updates.
• Define how digital platforms support seasonal content drops, community campaigns, live ops, and monetization beats.
• Orchestrate the connected player journey across web, community, email/CRM, social, and in-game overlays.
• Partner with UX, platform, and tech teams to align CMS, CDP, CRM, and identity systems around player behaviors and lifecycle moments.
• Define how players transition between gameplay, community, content, and support while ensuring consistent brand presence.
• Partner with Live Ops, Product, and Publishing teams to translate in-game events and features into high-impact digital experiences.
• Develop frameworks for content surfacing, event visibility, and ongoing player engagement through digital tools.
• Build and own the integrated roadmap from Private Alpha to Beta to Launch, defining phase-specific objectives, success metrics, and operating models.
• Define testable "Experience Slices" at each phase that combine gameplay, community loops, progression arcs, and communication beats.
• Collaborate with cross-functional teams to align feature readiness with campaignable, player-first experiences.
• Facilitate alignment rituals such as roadmap reviews and experience syncs to ensure unified outcomes.
• Evaluate, collaborate on, and implement digital tools/platforms to power CMS, A/B testing, player segmentation, and campaign personalization.
• Collaborate with engineering and UX teams to optimize digital surfaces for scalability and usability.
• Partner with Creative, Comms, Community, and UA to align messaging, campaigns, and digital activation plans.
• Support brand storytelling and content delivery in owned digital channels.
• Stay ahead of free-to-play and live service digital trends by introducing innovative player engagement methods such as onboarding experiences and interactive lore hubs.
• Serve as the central orchestrator across marketing, product, development, community, analytics, and operations to build shared planning frameworks.
• Help senior leadership understand the interconnected system to inform strategic decisions and investments.

Required Qualifications

• 10+ years in free-to-play, live service, digital strategy, product strategy, or platform strategy roles at a global tech company, cloud platform, or high-growth startup.
• Deep understanding of platform business models and multi-sided ecosystems (e.g., developers, partners, creators).
• Experience aligning digital strategy with hardware, software, and infrastructure product cycles.
• Proven success building roadmaps and experiences at the intersection of data, design, product, and go-to-market strategies.
• Exceptional executive communication and cross-functional leadership skills.

Benefits & Perks

• Salary: $176,600 - $261,380 per year (base pay may vary based on market location and individual qualifications)
• Benefits: Medical, dental, vision, and basic life insurance coverage; 14 paid holidays; 15-25 paid vacation days; up to 10 paid sick days; paid parental and compassionate leave; wellbeing and family planning programs; commuter benefits and fitness-related reimbursements; eligibility for a 401(K) plan and Employee Stock Purchase Program
• Location: Novato, California
• Schedule: Full-time, Onsite position