Technical Product Marketing Specialist (Telecom & Utilities)

Position Overview

About 3-GIS: 3-GIS builds intelligent network management software that brings clarity and control to critical infrastructure. Our solutions empower telecom and utility operators to design, manage, and evolve complex networks with greater speed and accuracy.

The Role: We’re seeking a Technical Product Marketing Specialist who thrives at the intersection of product, sales, and technology. In this role, you’ll develop a deep understanding of our software and shape how it is positioned, explained, and brought to market by working closely with Product Management and Sales Engineering. Location: Huntsville, AL

Key Responsibilities

• Build and maintain a strong working knowledge of 3-GIS software, including workflows, data models, and integrations.
• Partner closely with Product Management to understand new features, releases, and roadmap priorities.
• Translate technical functionality into clear, accurate product narratives that resonate with buyers and technical stakeholders.
• Own sales enablement for assigned product lines by developing pitch decks, solution overviews, product capability walkthroughs, demo storyboards, narrative frameworks, and competitive positioning guidance.
• Support Sales and Sales Engineering teams with the tools and language needed to confidently communicate product value.
• Maintain core product messaging, positioning statements, and value propositions.
• Support go-to-market planning for product launches and major updates.
• Research competitors and market trends to inform differentiation and positioning.
• Act as a connective tissue between Product, Sales, and Marketing to ensure technical accuracy and message consistency.
• Serve as an internal resource on how product capabilities map to customer needs and operational challenges.

Required Qualifications

• 3–5 years of experience in product marketing, technical enablement, solutions consulting, sales engineering, or a similar role supporting B2B software.
• Demonstrated ability to understand complex software systems and communicate their value clearly.
• Experience supporting technical B2B sales cycles with sales-facing materials and enablement assets.
• Comfortable working closely with Product Managers, Engineers, and Sales Engineers.
• Strong written and verbal communication skills, with an emphasis on clarity, accuracy, and structure.
• Experience in telecom, utilities, GIS, or infrastructure software is a strong plus.