Sr. Manager, Integrated Marketing

Position Overview

Sr. Manager, Integrated Marketing at J.C. Penney Company, Inc. – Plano, Texas. The Senior Manager, Integrated Marketing, reporting to the Senior Director, Integrated Marketing, will serve as a key driver of JCPenney’s brand and marketing campaigns. This role acts as the connection between strategy, creative, media, and execution teams, partnering closely with internal cross-functional groups, owned channel teams, and agency partners to bring 360° integrated campaigns to life. You will translate brand strategy into actionable marketing plans, activate thinking across owned, earned, and paid channels, oversee the development of creative briefs, manage campaign timelines, and ensure flawless execution across media, social, PR, in-store, and digital channels.

Key Responsibilities

Campaign Strategy & Planning

• Partner with the Senior Director to develop and lead integrated marketing strategies that bring JCPenney’s brand platform to life across all customer touchpoints.
• Translate brand priorities into campaign briefs that guide creative, media, and activation plans.
• Collaborate with the Integrated Agency Team, owned channel teams, and cross-functional partners to define campaign objectives, messaging, and channel strategy.
• Bring strategic thought partnership into annual and quarterly planning sessions.

Briefing & Content Development

• Manage the end-to-end briefing process, ensuring clarity, alignment, and timely delivery.
• Partner with creative, production, and channel teams and agencies to produce high quality, on-brand assets across traditional and digital media.
• Attend and support photo shoots as needed to ensure creative alignment and brand consistency; occasional travel required.
• Ensure consistency in messaging, tone, and visual identity across all channels.
• Develop Integrated Marketing Presentations, taking the lead on building a cohesive story and guiding the teams towards an on-brand narrative.

Cross Functional & Organizational Leadership

• Partner with marketing, corporate communications, stores, digital, finance, and other key departments to align campaign execution.
• Champion integration across paid, earned, and owned channels to deliver a unified customer experience.
• Foster strong relationships with internal teams, owned channel leads, and external agency partners, ensuring collaboration and accountability.
• Exercise strong decision-making skills, leading teams towards action, breaking down barriers, and driving streamlined workflows and enhanced communications.
• Maintain a high-quality executive presence for C-level presentations and engagements with high-profile talent.

Project & Budget Management

• Oversee campaign timelines, budgets, and resource allocation to ensure efficient execution.
• Track and report on campaign performance, providing actionable insights for optimization.
• Support budget planning, invoice processing, and vendor management as needed.

Performance Measurement & Insights

• Partner with analytics teams to measure campaign effectiveness and report on key metrics.
• Apply insights to refine future campaigns and improve ROI.
• Decipher data to distill insights that drive large teams into swift, actionable strategies.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years’ experience in integrated marketing, brand strategy, or a related field, preferably in retail or consumer goods.
• Proven track record of developing and executing cross-channel campaigns that drive results.
• Strong understanding of media planning, creative development, and retail marketing cycles.
• Exceptional project management and organizational skills with the ability to handle multiple priorities in a fast-paced environment.
• Excellent interpersonal and communication skills with experience influencing and collaborating across diverse teams.
• Demonstrated ability to drive decisions in large team settings and maintain executive presence.
• Creative thinker with strong problem-solving abilities and meticulous attention to detail.
• Willingness to travel as needed to attend photo shoots or campaign activations.

Compensation

• USD $100,000.00 - USD $157,500.00 /Yr.

About Catalyst

Catalyst Brands brings together the rich heritage of our iconic portfolio with modern excitement and a bold vision for success. United by a shared purpose, we ignite America’s most beloved retail brands to make fashion accessible to all by leveraging our history, resources, and the best-in-class industry talent.