Marketing Coordinator

Overview

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role is essential in supporting our marketing initiatives and enhancing our brand presence across various platforms. The ideal candidate will have a passion for digital marketing, strong analytical skills, and the ability to create engaging content that resonates with our target audience.

Responsibilities

• Develop and implement effective social media marketing strategies to increase brand awareness and engagement.
• Analyze market trends and customer insights to inform marketing strategies and campaigns.
• Create, edit, and manage content for various platforms including websites, blogs, and social media channels.
• Execute email marketing campaigns, ensuring they are targeted, engaging, and aligned with overall marketing goals.
• Utilize Google Analytics to track campaign performance and provide actionable insights for improvement.
• Collaborate with cross-functional teams to ensure cohesive messaging across all marketing channels.
• Design visually appealing graphics and promotional materials using Adobe Creative Suite.
• Manage the company’s WordPress website, ensuring content is up-to-date and optimized for SEO.

Skills

• Proficiency in social media marketing with a strong understanding of various platforms.
• Strong analytical skills with experience in using analytics tools to measure campaign effectiveness.
• Knowledge of content marketing strategies that drive engagement and conversions.
• Familiarity with email marketing best practices and tools.
• Experience with Google Analytics for tracking performance metrics.
• Proficient in Adobe Creative Suite for creating compelling visual content.
• Solid understanding of digital marketing principles and trends.
• Experience managing websites using WordPress is a plus.

Job Types

Job Types: Full-time, Part-time

Pay

Pay: From $21.00 per hour

Expected hours

Expected hours: 30 per week

Benefits

• Employee discount

Ability to Commute

Ability to Commute: Flint, MI 48507 (Required)

Ability to Relocate

Ability to Relocate: Flint, MI 48507: Relocate before starting work (Preferred)

Work Location

Work Location: In person