Director of Integrated Marketing

Position Overview

Sporting Club Jacksonville (“Sporting JAX”) is building a professional men’s and women’s soccer platform along with a USL Youth Academy. Reporting to the CEO and part of the Marketing department, this role is based in Jacksonville, FL on a Full-Time basis (Evenings/Weekends as Needed). Sporting JAX is committed to elevating the community through soccer, opportunity, and equity.

The Director of Integrated Marketing will lead the strategic direction and execution of all marketing efforts – driving ticket sales, fan development, partnership activation, merchandising revenue, community engagement, and matchday experiences. This innovative, collaborative leader will leverage digital-first, AI-enhanced strategies and data-driven insights to grow the brand and fan base.

Key Responsibilities

• Develop and execute an integrated marketing strategy across Ticket Sales, Partnerships, Merchandising, Community, and Matchday Operations.
• Manage multiple high-impact projects simultaneously to drive revenue growth, brand awareness, and fan engagement.
• Lead a revenue-focused digital marketing ecosystem including paid social, SEO/SEM, CRM automation, email, and website acquisition funnels while leveraging AI-driven tools.
• Drive fan development and community growth initiatives, including event marketing and scalable engagement pipelines.
• Oversee creative production, matchday marketing, and merchandising support to ensure unified brand expression.
• Mentor and lead a growing marketing team, manage agency partners, and foster a positive, innovative work culture.
• Manage operational and financial aspects including budgeting, KPI tracking, and performance reporting.

Required Qualifications

• Proven ability to manage multiple complex marketing initiatives simultaneously.
• 4+ years of experience in sports, entertainment, digital media, or marketing-related fields.
• 2–4+ years of supervisory experience leading teams or managing agency partners.
• Demonstrated success in driving revenue-focused marketing programs.
• Expertise in digital marketing, social media, CRM, data analytics, and marketing automation.
• Experience using AI-powered tools for content creation, segmentation, or performance optimization.
• Excellent communication, interpersonal, project, and time management skills.
• Proficiency in Microsoft Office, Google Suite, CRM systems, and marketing automation tools (e.g., HubSpot, Factoreal, Fan Compass).
• Must be legally authorized to work in the U.S. and have a passion for soccer and community upliftment.

Preferred Qualifications

• Bachelor’s degree (required); an advanced degree is a plus.
• Experience in USL, MLS, NCAA, or other sports and entertainment organizations.

Benefits & Perks

• Competitive salary
• Health/Vision/Dental Insurance
• Disability coverage
• Paid holidays and PTO
• Discounted tickets and team merchandise discounts

No phone calls or emails, please. Candidates selected for next steps will be contacted directly.

SPORTING JAX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected status.