Marketing Coordinator

Position Overview

We are looking for an experienced Marketing Coordinator to help lead the planning, execution and optimization of our marketing efforts. The ideal candidate will have a passion for all things marketing, design, and social media and will be responsible for growing revenue through digital media by designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. This role will join our Zawyer Sports Marketing Department to help with our marketing efforts in Jacksonville and other markets as needed. Finalists will be contacted for interviews. Job Type: Full-time

Key Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Plan and monitor the ongoing client’s/teams presence on Google and social media platforms (Twitter, Facebook, Instagram, TikTok etc.)
• Plan and execute email campaigns for teams/clients
• Represent the company at community events and games to gather content
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Manage SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with graphic designers
• Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
• Incorporate feedback from the marketing team and Zawyer management

Required Qualifications

• Experience with social media, Google Ads (SEM), Meta Paid Social, and email campaigns
• SEO/SEM experience
• Proven experience as a Digital Marketing Specialist or in a similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with email platforms such as Mailchimp, Constant Contact, etc.
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Extensive knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends)
• Skills and experience in creative content writing
• Analytical mindset with strong critical thinking
• Excellent communication and interpersonal skills
• BS/BA in marketing or a relevant field

Preferred Qualifications

• Knowledge of JavaScript, SQL, and HTML
• Google Analytics certified
• Familiarity with hockey, basketball, and baseball