Director of Brand Marketing

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Dental insurance
• Employee discounts
• Health insurance
• Vision insurance
• Wellness resources

About the Role

The Director of Brand Marketing is responsible for building and executing brand initiatives that drive client growth, strengthen brand relevance, and support operational excellence across the Sport Clips system.

This role translates brand strategy and creative direction into simple, effective programs that our Team Leaders (franchisees) can easily understand and execute. You’ll lead the development of national campaigns, activation programs, partnerships, and product initiatives—all backed by data, insights, and a compelling “sell story” that drives adoption and results.

You’ll report to the VP of Brand & Creative and partner closely with Creative, Media, Social, Digital, and Operations teams to ensure alignment and execution across the business.

This role is based in Georgetown, TX and requires on-site presence a minimum of three days per week.

What You’ll Do

• Lead the end-to-end campaign process—from insights and strategy through execution, optimization, and post-campaign analysis
• Develop and execute national marketing campaigns and activation programs that drive measurable business impact
• Translate strategy into clear, actionable plans that franchisees can execute with confidence
• Build strong cross-functional partnerships across Brand, Creative, Media, Digital, Social, and Operations
• Create compelling communication that clearly explains the “why, what, and how” behind each initiative
• Lead and develop the Campaigns & Activation team, fostering growth, accountability, and high performance
• Manage and execute brand partnerships, from concept through activation
• Use data and insights to continuously improve campaign effectiveness and storytelling

What You Bring

Functional Expertise

• 15+ years of experience in brand marketing strategy, planning, creative development, and execution—preferably within a franchise or multi-unit environment
• Proven ability to build integrated campaign strategies across media, creative, and in-store activation
• Strong experience in franchisee or field communication, simplifying complex strategies into clear direction
• Background in partnership marketing and activation
• Ability to leverage data and insights to create compelling business cases and drive adoption
• Bachelor’s degree required; advanced degree preferred

How You Lead

Self-Leadership

• Brings a growth mindset, always looking to improve people, processes, and performance
• Demonstrates executive presence, sound judgment, and emotional intelligence
• Thrives under pressure and takes ownership of outcomes

Leading Others

• Proven leader of high-performing teams, with a focus on coaching and development
• Provides clarity, removes ambiguity, and communicates consistently
• Influences effectively across all levels—leading up, across, and down
• Builds strong talent pipelines and develops future leaders

Big Picture Thinking

• Thinks beyond marketing to understand the full business impact
• Balances short-term execution with long-term brand growth
• Makes decisions that benefit both the brand and the franchise system

Additional Information

Flexible work from home options available.