Communications and Advocacy Marketing Manager - Miami

Location:

This position is based in Miami. The territory is Florida.

The Opportunity:

Sunday Riley is looking for an experienced, creative, and outgoing Communications and Advocacy Manager to become a valuable member of our PR and Communications team. This job is critical to our key market marketing initiatives, creating local brand building partnerships and connections. This position juggles a mix of PR, influencer marketing, field marketing, and brand partnerships.

Sunday Riley is B-Corp certified and cruelty-free, with a focus on sustainable and highly effective skincare.

The ideal candidate must:

• Love getting in front of new and existing customers as much as influencers, brand partners, and press. This job is 50% field marketing (consumer advocacy), 50% city-specific PR, brand partnerships, and influencer marketing.
• Be the key market, local partner to our global PR and marketing strategy.
• Be a creative problem solver who is always looking for solutions, even in ambiguous or hard-to-solve situations.
• Be passionate about the Brand, B-Corp, and Sustainability.

Key Job Responsibilities

Internal Communication and Partnership

• Work closely with the PR & Communications and Brand Marketing teams to create and deliver local, city-specific PR and marketing plans.

Outreach and Influencer Strategy

• Build rapport with local and regional tastemakers, influencers, and organizations to proactively drive Brand-building and awareness.
• Align global and local initiatives for product seeding and gifting activities. Own the market's outreach process from start (creating briefs for outreach for the region) to post-execution (tracking). Create product gifting calendar for the region.
• Spend more than 50% of your time in-field, cultivating relationships.

Consumer Facing Initiatives

• Identify and execute local field marketing, grassroots PR and marketing opportunities.
• Ensure that brand values are communicated in an effective way.

Brand Partnerships

• Identify and secure brand partnerships with key, local organizations and charities that advance the Brand's objectives.

Events

• Develop and manage the ideation and execution of local events and post-event follow up.

Traditional Media (Print / Digital Press)

• Pitch and secure local media coverage - both digital and print.

Perks

• Competitive salary
• Unlimited PTO
• 401k
• Health/dental/vision benefits
• Life insurance

Preferred Qualifications:

• Must be able to pivot strategies and be agile, with a strong focus on creative problem solving
• You must love working in a start-up like atmosphere
• Passionate about the brand and skincare
• Able to juggle multiple projects at the same time - across field marketing, influencer outreach, PR, and brand partnership opportunities
• Extremely polished, engaging, and professional
• Some travel required
• 5+ years in marketing and/or public relations
• Prior experience managing people and/or projects.

Other Duties

Please note this is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

EEO

Sunday Riley actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, color, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information, or any other criteria protected by applicable federal, state, or local law.