Digital Marketing & Ecommerce Specialist

Position Overview

The Digital Marketing & eCommerce Specialist drives innovative digital campaigns and oversees eCommerce operations to support both DTC and B2B strategies. This role blends website management, digital & email marketing, content creation, and cross-functional collaboration to enhance customer experience and maximize growth.

Key Responsibilities

• Manage eCommerce operations for MadcapCoffee.com, Shopify, ShipStation, and the wholesale portal with continuous UX improvements.
• Execute digital, email, CRM, SEO/SEM, paid digital, affiliate channels and segmentation campaigns to drive engagement and performance.
• Implement social media content strategies and collaborate with creative teams for photo, video, and campaign productions.
• Oversee product marketing including product descriptions, release planning, and coordination with Roastery and Green Coffee teams.
• Support wholesale marketing initiatives and maintain resource portals to enable Sales and Retail efforts.
• Manage subscription operations and merchandising strategies by analyzing digital buying patterns and promotional bundling.
• Drive analytics, GTM planning, and cross-functional alignment with Sales, Ops, and agency partners.

Required Qualifications

• Minimum 2+ years’ experience in marketing, digital marketing, eCommerce, or social media.
• Proficient with Shopify, ShipStation, and website CMS tools.
• Strong digital marketing skills including email campaigns, SEO/SEM, and CRM segmentation.
• Excellent communication, time-management, and independent work skills.

Preferred Qualifications

• Experience in Recharge/subscription management and optimization.
• Familiarity with EOS, project management tools, and the specialty coffee industry.
• Proactive, data-driven mindset with the ability to identify market trends.

Benefits & Perks

• This is a full-time, salaried position averaging 40 hours/week.
• Work within a dynamic environment at the Madcap corporate office in Grand Rapids, MI, with flexible remote work options.
• Opportunity for occasional travel for events, tradeshows, photo shoots, and brand launches.
• Engage in innovative digital marketing practices with a collaborative team.