Social Media and Marketing Coordinator

Position Overview

Uncorked Wine & Spirits is a locally owned boutique shop in the heart of Washington, DC, offering a thoughtfully curated selection of wines, craft beers, and premium spirits. We pride ourselves on providing exceptional customer experiences, personalized recommendations, and educational opportunities for our community of beverage enthusiasts.

We are seeking a Marketing Associate with a strong background in wine, beer, and spirits to support the development and execution of marketing initiatives that grow brand awareness, drive customer engagement, and increase sales. The ideal candidate is passionate about the beverage industry, skilled in digital and in-store marketing, and eager to contribute creative ideas to a growing business.

Key Responsibilities

• Content & Campaigns
• Develop and execute marketing campaigns across social media, email, website, and in-store promotions.
• Create engaging, educational content (e.g., tasting notes, product highlights, event spotlights, pairing guides).
• Maintain and grow Uncorked's social media presence with consistent, on-brand messaging.
• Community Engagement & Events
• Support the planning and promotion of in-store events, tastings, and partnerships with local restaurants, wineries, breweries, and distilleries.
• Capture and share event highlights for digital channels to strengthen community connections.
• Track campaign performance, customer engagement, and sales impact.
• Provide insights and recommendations for optimizing marketing strategies.
• Brand Development
• Ensure consistency of visual identity, tone, and messaging across all platforms.
• Assist with merchandising and in-store displays to align with seasonal campaigns and product launches.

Required Qualifications

• Strong knowledge of wine, beer, and spirits—including product categories, industry trends, and consumer preferences.
• 1–3 years of marketing experience, ideally in retail, hospitality, or the beverage industry.
• Proficiency with digital marketing tools (social media platforms, email marketing software; Canva/Adobe Creative Suite is a plus).
• Strong writing and storytelling skills, with the ability to adapt tone for different audiences.
• Excellent organizational skills and attention to detail.
• Ability to work evenings and weekends for special events as needed.

Benefits & Perks

• Compensation: $20.00 - $22.00 per hour
• Job Type: Full-time
• Schedule: 40 – 45 per week
• Location: In person
• Benefits: Employee discount, Flexible schedule, Paid time off
• Opportunities for growth within a dynamic, community-focused retail environment.
• Exposure to leading producers and exclusive tastings.