Senior Marketing Designer

Position Overview

TEGNA Inc. helps people thrive in their local communities by delivering trusted news and services. We are seeking a creative and driven Sr. Marketing Designer to join our dynamic Growth Marketing team. In this full-time role, you will play a central part in shaping and executing TEGNA's marketing vision — building and elevating our brand presence across digital and traditional platforms. You will design high-quality creative assets for paid and organic campaigns while collaborating across departments to ensure all marketing materials align with our brand and business goals.

Key Responsibilities

• Lead the design and production of paid and organic marketing assets across multiple platforms, including CTV, social media, email, websites, video, and more.
• Collaborate closely with the Growth Marketing, Product Marketing, and Creative teams to develop visual content that aligns with TEGNA's strategic goals.
• Design innovative and engaging content for digital campaigns, including display ads, social media posts, and in-app experiences.
• Maintain and enhance TEGNA's brand identity by refining design guidelines, ensuring consistent and cohesive visuals across all marketing materials.
• Stay ahead of design trends and explore new techniques to keep marketing materials fresh and engaging.
• Ensure all creative assets align with brand standards and convey a unified message across owned and paid channels.
• Actively participate in brainstorming sessions to create new, impactful visual concepts for marketing campaigns.
• Continuously optimize designs based on feedback, performance metrics, and industry trends.

Required Qualifications

• 5+ years of experience in brand and marketing design with a strong portfolio demonstrating expertise in both digital and traditional collateral.
• Proficiency in design tools such as Adobe Creative Suite, Figma, and other relevant software.
• Experience using AI tools to scale creative production in resource-constrained environments.
• Proven ability in creating content for social media platforms (Instagram, Facebook, LinkedIn, etc.), digital advertising, and email campaigns.
• Deep understanding of how design and brand aesthetics can support marketing objectives and drive engagement.
• Excellent communication and collaboration skills with the ability to work with cross-functional teams.
• Ability to manage multiple projects simultaneously while meeting deadlines and maintaining high design standards.
• Up-to-date knowledge of current design trends and emerging technologies.
• A proactive, solutions-oriented approach with a focus on results and creative problem-solving.

Benefits & Perks

• Comprehensive Benefits: TEGNA provides extensive benefits including two medical plan options, dental, eye care, fertility, surrogacy, adoption assistance, disability, and life insurance.
• 401(k): Contribute 1% - 80% of your pay on a pre-tax basis with a company match of up to 100% on the first 4% of pay.
• Telehealth: Enjoy nine free virtual doctor's appointments via Teladoc and 12 free annual therapy sessions with a licensed clinician.
• Paid Time Off: Benefit from generous PTO along with nine paid holidays annually.