Marketing Specialist / Cherry Lake Publishing Group

Marketing Specialist, Cherry Lake Publishing Group

Location: Ann Arbor, Michigan area

The Marketing Specialist plays a central role in Cherry Lake Publishing Group’s Marketing Department, serving as the hub of organization and execution of key strategies within our larger book publishing marketing plan.

This role is responsible for organizing all aspects of our attendance at trade, library, and educator conventions; managing our trade imprint’s presence on Edelweiss; managing the advertising and email schedules as well as executing their creation and delivery; working on determining and executing website updates; working with our sales managers on any necessary communication to sales reps; and helping to manage the overall marketing budget.

This position requires the strongest attention to detail, exceptional organizational skills, and an ability to manage project schedules while communicating with stakeholders across the organization.

The ideal candidate will live in the Ann Arbor, Michigan, area where our headquarters is located.

Responsibilities:

• Manage all aspects of our attendance at trade, library, and educator conventions nationwide, including researching and finalizing the show schedule, securing booth space, coordinating author/illustrator attendance, coordinating and sending books, and registering staff.
• Create Edelweiss book catalogs, manage digital reading copies, and perform other Edelweiss-related duties in coordination with stakeholders across organization.
• Develop and execute annual advertising plan, including print, online, radio, billboard, etc. Maintain account relationships and purchase media space. Meet with key staff to determine featured titles and copy points to be included in ads. Develop copy and provide all necessary details on creative brief submitted to Production.
• Develop and execute promotional email plans, including communications to booksellers, librarians and gift accounts. Meet with key staff to determine featured themes and copy points. Develop copy and provide details on creative brief submitted to Production. Execute sending out emails via mail software.
• Determine and execute monthly homepage features. Update Author and Illustrator bio information, teacher guides, reviews, news, and awards. Address any website corrections or additions.
• Work with key staff and sales managers on necessary communications to outside sales forces, including trade bookseller, librarian, and gift reps: coordinate amounts and sending advance book materials, sales conference presentations, and other promotional needs as they arise.
• Assist Marketing Director to manage the overall budget, including organization, logging costs, and optimizing spend.

Qualifications:

• 3-5 years of experience in a marketing coordinator/manager role, preferably in book publishing
• Demonstrated ability to project manage detail-intensive marketing projects from start to finish
• A curious and very self-motivated approach to executing initiatives, with a high interest in thinking about proactive marketing ideas, process improvements, and cross-department communication
• Exceptional attention to detail and accuracy, with a strong commitment to producing error-free work
• Strong organizational and time-management skills, with the ability to prioritize effectively under tight deadlines
• Experience collaborating cross-functionally and communicating clearly with a range of stakeholders
• Confidence giving and receiving feedback in a positive, constructive manner

About Cherry Lake Publishing Group:

Cherry Lake is an acclaimed book publisher of fiction and nonfiction books for children. Located in Ann Arbor, Michigan, Cherry Lake is comprised of several trade and educational imprints that create high quality, award-winning picture books and nonfiction series: Sleeping Bear Press, Tilbury House Publishers, Cherry Lake Press, Cherry Blossom Press, 45th Parallel Press, and Torch Graphic Press.

Cherry Lake Publishing Group is a Random House Children’s Books company.

This is an in-office position in Ann Arbor, Michigan.

Job Type:

Full-time

Pay:

$55,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

Writing skills: 1 year (Preferred)

Work Location:

In person