Junior Marketing Analyst

Position Overview

Direct Persuasion is actively recruiting a highly motivated individual to join our dynamic and ambitious Republican marketing team in Washington, D.C. As a Junior Marketing Analyst, you will have the opportunity to implement digital marketing strategies for prominent political campaigns, national committees, faith-based nonprofits, and conservative-minded organizations. This role offers exposure to diverse marketing platforms and campaigns, enabling you to make a significant impact on digital fundraising, voter outreach, and persuasion initiatives alongside a lively, hungry team.

We are a next-generation digital agency with a passion for Republican politics and issue advocacy. Whether it’s converting a user to a donor or a citizen to a voter, we will find our client's audience anywhere on the Internet. Our digital campaigns drive cost efficiency and significant growth through a full-funnel media solution, and we pride ourselves on sourcing, training, and empowering only the best talent.

Key Responsibilities

• Collaborate to create, build, and optimize advertising campaigns on platforms like Meta, Google, X, and more.
• Assist in constructing and executing text and email marketing campaigns.
• Utilize reporting tools to analyze site traffic trends, online performance metrics, and identify top-performing creatives and target audiences.
• Plan and build ad, email, and text campaigns with daily pacing monitoring and optimization strategies for both small-scale and large-scale efforts.
• Drive new ideas and handle testing across channels to improve campaign performance, including creative, copy, keyword expansion, audience management, and landing page optimization.
• Track, report, and analyze backend website analytics such as opens, clicks, conversion rates, site traffic, page clicks, and time on site.
• Clearly communicate content and reporting needs for accounts and prioritize requests to the appropriate teams.
• Manage external vendors and their campaigns as needed, along with assets and overall performance.
• Contribute to building automated processes to achieve more efficient optimizations throughout the company.
• Assist with projects related to company branding, potential new business, and events with partners.

Required Qualifications

• Bachelor's degree preferred, but not required.
• Passion for Republican politics.
• Background in marketing or advertising preferred, but not required.
• Excellent written and verbal communication skills.
• Proficient knowledge of Microsoft Excel and/or Google Sheets.
• Ability to manage multiple task deadlines.
• Organized, flexible, and able to work both independently and collaboratively.

Preferred Qualifications

• Self-starter
• Adaptable
• Organized
• Enthusiastic
• Competitive
• Eager learner
• Responsible
• Ambitious

Benefits & Perks

• Incentive-Based Bonus Structure
• Comprehensive Healthcare
• Complimentary OneMedical Membership
• Life Insurance
• 401K Matching
• Generous PTO
• Work-from-Home Fridays
• Dog-Friendly Office
• Team bondings and vendor outings
• Networking with others in the Republican digital space
• Exposure to colleagues at technology platforms, news publishers, and data partners