Insurance Marketing Specialist

Position Overview

Are you a passionate, enthusiastic, and organized people-person known for bringing creative marketing plans that drive brand and sales results? Our high-performing insurance marketing specialist role is designed for someone who will serve as the point person for developing, creating, and implementing digital marketing campaigns in support of our public relations, insurance sales representatives, and team members. Bring your positive attitude and proactive problem-solving skills and we will provide you the support to continuously grow your career. Apply today to join our team!

Key Responsibilities

• Review insurance policies for accuracy, coverage, and limits to recommend modifications as needed.
• Facilitate sales by maintaining accurate records of prospects’ and customers’ personal information in company databases.
• Customize personal lines insurance policy options, quotes, and educational materials for potential and current customers.
• Employ creative networking and sales strategies to generate leads that convert prospective clients into new clients.
• Implement events and other marketing initiatives to drive insurance sales and enhance brand awareness among key target audiences.
• Collaborate with creative team members on marketing campaigns, promotional materials, and other company collateral.
• Maintain our CRM system by tracking marketing campaigns, e-marketing, subscriber lists, and other necessary information.
• Analyze and report results of content marketing campaigns, sponsorships, events, paid advertising, and speaking engagements to maintain a profitable cost-per-lead balance that drives Marketing Qualified Leads (MQLs).
• Inform supervisors of timely industry trends in the marketing field for consideration.

Required Qualifications

• Proven proficiency leveraging CRM, analytics platforms, and marketing automation tools.
• Demonstrated project management, analytical, and both verbal and written communication skills.
• 1-2 years of experience in a digital marketing specialist role, entry-level marketing, B2B, life insurance, or a related role in the insurance industry is a plus.
• Bachelor's degree in advertising, marketing, communications, or a related field is necessary.