Assistant Director, Marketing and Social Media

Job Description

Create content and effectively manage Drexel’s main Facebook, Twitter, Instagram and LinkedIn social media accounts. Work closely with Media Relations and Publications personnel and collaborate with writers and editors to repurpose existing content for social media. Maintain a comprehensive social media content calendar to keep track of upcoming important dates and events, content requests, monthly reports and social copy. Use social media platforms to promote and cover events for various University entities. Pitch content and strategy to AVP to raise the bar for content and engagement. Monitor channel-specific metrics in the form of a monthly report with the objective of showing improvements in organic reach and engagement. Stay up-to-date on trends and other factors that influence social reach and engagement.

Maintain excellent customer-service standards while adhering to University guidelines. Offer creative ideas to keep Drexel’s social media presence professional and informative while also exciting and engaging.

Equal Opportunity Employer Statement

Drexel University is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.