Events and Field Marketing Manager

Position Overview

Artera is seeking a high-impact Events & Field Marketing Manager to accelerate pipeline growth and strengthen brand trust across the healthcare industry. In this role, you will design and execute in-person and virtual programs that engage decision-makers, amplify market presence, and directly fuel revenue goals. You will coordinate end‐to‐end event strategies—from customer summits to major industry conferences—while collaborating with Sales, Brand & Comms, Revenue Operations, and Customer Success to ensure every initiative delivers measurable ROI.

Key Responsibilities

• Own the annual event calendar for external conferences and internal company kickoffs in partnership with key stakeholders.
• Lead planning and execution of events including sponsorships, customer summits, VIP dinners, regional field events, roadshows, and partner activations.
• Oversee event logistics and financial management including venue sourcing, contracting, budgeting, vendor management, shipments, booth setup, technology needs, and travel arrangements.
• Collaborate with Brand Marketing to ensure events convey the right story about Artera, its products, and the ROI delivered.
• Partner with Demand Generation, Sales, and Revenue Operations to maximize pipeline creation and engagement before, during, and after events.
• Manage Salesforce campaigns for events, ensuring rigorous lead capture and fast data processing.
• Prepare and train event staff, ensuring all team members understand their roles, event schedules, lead capture, and follow-up protocols.
• Own and optimize event ROI reporting by tracking performance and implementing learnings for future events.

Required Qualifications

• 5–7 years of B2B marketing experience leading event marketing, preferably within SaaS or Healthcare.
• Demonstrated success in delivering events that generate measurable pipeline and ROI.
• Excellent collaboration and communication skills, with experience driving cross-functional alignment across Sales, Customer Success, and Marketing teams.
• Proficiency in Salesforce (Campaigns, Reporting, Attribution) and experience managing large budgets.
• Willingness to travel frequently (approximately 1–2 times per month) for on-site event leadership.

Benefits & Perks

• Full health benefits – medical, dental, vision, flexible spending accounts, company-paid life insurance, and short-/long-term disability coverage.
• Career development – access to manager development cohorts and employee development funds.
• Generous time off – including company holidays, winter & summer breaks, and flexible time off policies.
• Employee Resource Groups (ERGs) – fostering an inclusive and supportive work environment.
• Additional benefits – company equity, voluntary benefits, and a 401(k) plan.