Marketing & Proposal Specialist

Position Overview

The Marketing & Proposal Specialist will source procurement opportunities and lead the preparation and submission of winning proposals. In this role, the specialist works with a cross-functional proposal team to identify opportunities and help respond to, Request for Proposals (RFPs), Request for Quotations (RFQs), Requests for Information (RFIs) and manage the proposal development process to ensure on-time delivery of compelling, compliant, and well-written proposals. The candidate should exhibit strong writing skills, excellent attention to detail, and the ability to generate creative ideas while working both independently and collaboratively.

Key Responsibilities

• Interface with operations to win work and manage the information infrastructure that enables the business to operate efficiently.
• Review client opportunity portals for pipeline development and conduct initial go/no-go reviews.
• Provide leadership and direction for proposals including schedule, templates, compliance, content planning, and production.
• Lead large and small proposals and presentations, supporting the process from pre-RFP opportunity identification through the interview stage, as required.
• Analyze RFQs, RFPs and RFIs to create proposal outlines and development plans.
• Provide conceptual leadership for document design, ensuring adherence to RFP instructions and internal brand guidelines.
• Participate in go/no-go and greenlight analyses in compliance with guidelines, capture planning, and positioning activities.
• Offer writing guidance to authors, volume leads, and capture coordinators to ensure proposals are clear and concise.
• Improve the organization, flow, readability, completeness, and clarity of engineering-intensive proposals.
• Facilitate pink and red team quality reviews and incorporate lessons learned to enhance proposals, managing revisions based on team feedback.
• Write and edit tailored resumes and past performance sections; ensure grammatical and technical accuracy.
• Monitor proposal content to ensure compliance with RFP requirements, evaluation criteria, and technical standards.
• Support debriefs and gather client feedback to drive continuous improvement.
• Assist in content development related to clients/markets, as requested.
• Contribute to the development and presentation of internal training content, as needed.
• Maintain, augment, and improve a library of reusable components, templates, and processes to reduce response time and enhance quality on future bids.
• Support special projects assigned by management as required.

Required Qualifications

• BA/BS in Journalism, English, Communications, Marketing, or a related field.
• 3+ years’ experience in an A/E environment, with preference for Transportation Industry/Department of Defense experience. FAR/DFARS knowledge a plus.
• Experience using the Shipley Proposal Process.
• Experience with the SF-330 form.
• Proficient in Microsoft Office (Word, Excel, PowerPoint), InDesign, and Illustrator.
• Experience using lead generation software (SAM.Gov, GovWin, GovTribe, etc.). Experience with District of Columbia and Maryland state/local opportunity portals a plus.
• Experience working with small businesses.
• Proven ability to work across organizations with effective communication, leadership, and project management skills.
• Excellent writing, grammar, and spelling ability. Proposal samples preferred.
• Excellent presentation and written/oral communication skills.
• Ability to work in a deadline-conscious, results-driven environment.
• APMP/SMPS certification is a plus.