Senior Revenue Marketing Manager

Position Overview

As a Senior Revenue Marketing Manager at Avalara, you will oversee the strategy of integrated demand generation programs that drive pipeline and revenue growth for high-growth businesses targeting US-based customers. Partnering with Sales, Sales Development, Field Marketing, and Product Marketing teams in the US, you will design and execute full-funnel campaigns within Avalara's fast-growing product suite. This remote, US-based role reports directly to the Director of Revenue Marketing and plays a critical part in scaling predictable revenue. At Avalara—an AI-first Company—you’ll also embrace AI technologies to improve efficiency and drive results.

Key Responsibilities

• Plan and implement multi-channel revenue marketing programs (inbound, outbound, ABM, nurture, and sales-aligned plays) to support acquisition and expansion in US-focused markets.
• Collaborate daily with US-based Sales, SDR, and Marketing teams to develop targeting, messaging, and enablement strategies that improve funnel conversion and pipeline velocity.
• Monitor performance metrics—including MQLs, pipeline contribution, conversion rates, and bookings—and use data to refine campaigns and support regular business reviews.

Required Qualifications

• 5+ years of experience in B2B demand generation, revenue marketing, or integrated campaign management within SaaS or technology companies.
• Experience supporting high-growth businesses or segments operating at 50%+ year-over-year growth.
• Hands-on experience implementing campaigns targeting US-based audiences, with a strong understanding of US B2B buying motions and sales cycles.
• Proficiency with marketing automation platforms, CRM systems, reporting tools, ABM orchestration, and data analysis tools.
• Professional proficiency in English to effectively communicate and engage with US-based teams and partners.

Benefits & Perks

• Compensation: Competitive base pay with ranges—for example, Colorado ($136,400 - $225,000), Washington ($136,400 - $248,600), California ($136,400 - $272,500), and NYC ($136,400 - $272,500) annually—plus eligibility for an annual bonus based on individual and company performance.
• Health & Wellness: Benefits that generally include private medical, life, and disability insurance, with specifics varying by location.
• Paid time off and paid parental leave.
• An inclusive culture with diverse employee resource groups and a commitment to diversity, equity, and inclusion.