Head of Digital Marketing Strategy

Position Overview

Our client is searching for a visionary and results-oriented Head of Digital Marketing Strategy. In this fully remote role, you will shape and execute comprehensive digital marketing plans from anywhere, driving brand awareness, lead generation, and customer acquisition while guiding a team of talented digital marketers.

Key Responsibilities

• Develop and implement innovative digital marketing strategies across SEO, SEM, social media, content, email, and programmatic advertising.
• Spearhead online presence and customer engagement initiatives to drive business growth.
• Manage the digital marketing budget and analyze campaign performance for maximum ROI.
• Lead and mentor a team of digital marketers, setting performance benchmarks and fostering continuous improvement.
• Collaborate with cross-functional teams including product, sales, and creative to align marketing efforts with business objectives.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven track record of developing and executing successful digital marketing campaigns.
• Deep understanding of the digital marketing landscape, including current trends and best practices.
• Expertise in A/B testing, conversion rate optimization, and marketing automation platforms.

Preferred Qualifications

• Master's degree in a related field or relevant certifications (e.g., Google Ads, HubSpot).

Benefits & Perks

• Fully remote position — work from anywhere.
• Leadership opportunity to shape digital strategy and drive business outcomes.
• Collaborative work environment with cross-functional team engagement.