Marketing & Advertising Consultant

Position Overview

Marketing & Advertising Consultant or Senior Consultant
Location: Local Market Office (Hybrid)
As part of Slalom’s Marketing & Advertising team, you will help clients reimagine how they plan, personalize, measure, and orchestrate their sales, marketing, advertising, and loyalty efforts. You’ll work hands-on across strategies for marketing, sales, and advertising, customer data, personalization, commerce, campaign operations, measurement, and MarTech. This role offers the opportunity to deepen your craft, stretch into new skill areas, and contribute to the rapid evolution of modern marketing capabilities – including AI/GenAI, agentic marketing, identity resolution, measurement modernization, and next-generation marketing technologies.

Key Responsibilities:

• Deliver high-quality work products that translate complex marketing, advertising, sales, customer, and data challenges into clear insights, frameworks, or activation plans.
• Conduct assessments of marketing capabilities, operating models, customer journeys, customer data and MarTech/AdTech ecosystems to identify opportunities for improvement.
• Support or lead the design of future-state capabilities including personalization, customer data strategy, identity resolution, creative/campaign operations, content supply chain, or measurement frameworks.
• Develop customer and marketing data strategies to unlock growth potential, customer value, and business results.
• Develop actionable roadmaps, requirements, and implementation plans for platforms such as CDPs, CRM, marketing automation, journey orchestration, marketing attribution, analytics, or AI/GenAI solutions.
• Synthesize information across business, data, technology, and creative disciplines to inform well-reasoned recommendations and tradeoffs.
• Apply Slalom and industry best practices to ensure delivery excellence and measurable outcomes.
• Create high-quality written, visual, and verbal communications that simplify complexity and support decision-making.
• Tailor communication for diverse audiences and lead or support discussions to build clarity and alignment.
• Use inclusive communication and active listening to guide teams toward productive collaboration.
• Build trust with client teams through empathy, credibility, and consistent delivery.
• Collaborate with cross-functional practitioners—including design, engineering, data, analytics, media, and strategy—to deliver integrated solutions.
• Proactively identify risks, surface issues, and co-create solutions that maintain momentum and strengthen partnerships.
• Support or lead the development of measurement frameworks, marketing analytics, attribution approaches, experimentation plans, and KPI alignment.
• Highlight tangible marketing outcomes such as revenue lift, efficiency gains, improved engagement, or operational impact.
• Define qualitative and quantitative success measures and incorporate them into delivery.
• Leverage emerging technologies, including AI and AI agents, to enhance analysis, automation, and delivery efficiency.
• Contribute to Slalom playbooks, frameworks, perspectives, and accelerators across marketing transformation, sales strategy, advertising, customer data, loyalty, and MarTech.
• Stay current with industry trends across marketing, sales, advertising, commerce, and loyalty.
• Bring new methods and creative solutioning into project and practice work.
• Engage in Slalom’s culture by building relationships across capability, geography, and industry teams.
• Support practice growth through participation in internal initiatives, capability-building, mentoring, and community activities.
• Contribute to a diverse, inclusive, and psychologically safe environment where team members can succeed.
• Manage personal productivity, proactively upskill, and pursue growth based on feedback, reflection, and career aspirations.
• Identify and surface opportunities within delivery environments to support client growth and account strategy.
• Participate or lead proposal development, solutioning, and SOW creation as appropriate.
• Represent Slalom’s brand, values, and expertise when engaging with clients and external networks.
• Contribute to knowledge management through organized documentation, asset reuse, and storytelling.

Required Qualifications:

• Experience Required: 3-7 years of combined experience in marketing, sales, advertising, digital, MarTech, commerce, or consulting roles.
• Experience in one or more modern marketing capability areas, including Marketing Strategy & Transformation; Advertising Strategy & Transformation; Sales Strategy & Transformation; Customer Data & Personalization; Marketing & Advertising Technology; Creative & Campaign Operations; Measurement & Analytics; AI/GenAI & Agentic Marketing; and Loyalty Strategy.
• Strong communication, storytelling, and presentation skills.
• Comfort working in hybrid environments with diverse teams and stakeholders.
• Ability to navigate ambiguity, manage competing priorities, and drive progress.
• Curiosity, a growth mindset, and adaptability to learn new tools and methodologies.
• A collaborative, inclusive, and team-first approach aligned with Slalom values.

Preferred Qualifications:

• Preferred exposure to an array of MarTech, AdTech, SalesTech, and Customer Data platforms such as Salesforce, Contentful, Contentstack, Snowflake, AWS, Databricks, Tealium, and similar technologies.

Benefits & Perks:

• Compensation: For Boston, MA, New Jersey (New Brunswick), New York, NY, Washington, DC Area – Consultant: $110,000-160,000; Senior Consultant: $130,000-180,000; For Atlanta, GA, Charlotte, NC, Hartford, CT, Miami, FL, Philadelphia, PA, Raleigh, NC, Denver, CO, Los Angeles, CA, Phoenix, AZ, Portland, OR, Salt Lake City, UT – Consultant: $99,000-149,000; Senior Consultant: $120,000-170,000. Annual discretionary bonus eligibility may apply.
• Meaningful time off and paid holidays, parental leave, and a 401(k) with a match.
• A range of choices for highly subsidized health, dental, and vision coverage, along with adoption and fertility assistance and short/long-term disability.
• A yearly $350 reimbursement account for well-being-related expenses plus discounted home, auto, and pet insurance.