Social Media Manager ⮕

Position Overview

United Landmark Associates is looking for an experienced and creative Social Media Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing social media strategies and campaigns for our clients to increase their digital presence and meet/exceed their marketing and sales goals. You will work closely with the Art and Account Services departments.

Key Responsibilities

• Work with the Digital Marketing Director, Account Managers, and Creative Director to develop, implement, and manage social media strategies and campaigns for high-end clients.
• Fully manage paid social media platforms for United Landmark Associates and client accounts.
• Define and monitor social media KPIs and present monthly/quarterly results in client meetings.
• Collaborate with the creative team (graphic designers and copywriters) to develop engaging and creative social media content.
• Brainstorm new and interactive content ideas to drive engagement and improve results.
• Update client social profiles regularly, including cover images, story highlights, and photo albums.
• Analyze and measure the success of paid and organic social media campaigns across multiple platforms.
• Assess how various social media efforts interrelate from a performance standpoint.
• Occasionally attend client events and visit client locations to capture social media content.
• Engage with users across all social channels via comments, direct messages, and other interactions.
• Stay up to date with the latest social media best practices and technologies.
• Utilize social media marketing scheduling tools such as HeyOrca!
• Monitor client hashtags, keywords, and @mentions to suggest content optimizations.
• Communicate with realtors and influencers via client social media accounts to build strong networks.

Required Qualifications

• A minimum of 2 years of experience as a Social Media Manager or similar role
• Bachelor’s degree in marketing, journalism, or a relevant field
• Excellent knowledge of Facebook, LinkedIn, Pinterest, Instagram, and other social media platforms and best practices
• Strong understanding of social media KPIs
• Familiarity with graphic design, copywriting, and content development
• Basic understanding of image composition, photography, and video
• Proven experience managing paid campaigns within Ads Manager
• Great interpersonal and communication skills, including written and verbal; must be client-facing
• Ability to attend after-hours events on nights and weekends as needed
• Ability to travel to local client sales centers and locations (light travel)
• Must be able to work in-office daily at our office in South Tampa, Florida

Preferred Qualifications

• Experience with video editing
• Experience with luxury brands or real estate

Benefits & Perks

• 401k Opportunities
• Health Benefits
• Paid Time Off
• Growth and Advancement Opportunities