Social Media Director - Motorsports Marketing

Position Overview

Campbell Marketing & Communications is a dynamic and innovative marketing agency specializing in impactful campaigns. We are seeking a visionary Social Media Director to lead our social media team in the motorsports and automotive space. In this role, you will craft innovative strategies, manage a team of social media specialists, and drive engagement for a key client.

Join us and make a significant impact on our clients’ success in a vibrant, collaborative work environment.

Key Responsibilities

• Serve as the team's quarterback by proactively leading and capitalizing on emerging trends.
• Lead, mentor, and manage a team of social media specialists while ensuring continuous growth.
• Develop and implement comprehensive social media strategies across platforms such as Facebook, X, Instagram, TikTok, YouTube, LinkedIn, and emerging channels.
• Oversee content creation, curation, scheduling, and ensure compliance with brand guidelines and legal standards.
• Collaborate closely with clients and cross-functional teams including Marketing, Public Relations, and Creative to ensure cohesive campaigns.
• Monitor, analyze, and report on social media performance, using data-driven insights to refine strategies.
• Stay current with social media trends, tools, and best practices to maintain a cutting-edge approach.
• Manage occasional evening and weekend work as needed to meet campaign demands.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5 to 10 years of experience in social media management with at least 3 years in a leadership role.
• Minimum of 3 years’ experience in the sports or motorsports industry.
• Proven track record managing social media accounts for major brands, preferably in the automotive or performance sector.
• Experience with social media management tools (e.g., GAIN, HookIt, Brandwatch, Cision).
• Excellent leadership, communication, and project management skills with a detail-oriented approach.
• Ability to interpret data to inform strategic decisions and manage multiple projects under tight deadlines.
• Willingness to travel (approximately 25%) including some nights and weekends.

Benefits & Perks

• Salary negotiable - competitive compensation based on experience.
• Hybrid Role - flexibility with in-office days required in Dearborn, MI.
• U.S. based position with a dynamic and supportive work environment.
• Opportunity to make a significant impact collaborating with industry leaders.
• Equal Opportunity Employer committed to diversity and inclusion.
• Note: Sponsorship opportunities are not available for this role and a valid Driver’s License with a clean driving record is required.