Data-Driven Marketing Manager, Children's & YA
Penguin Random House3 months ago
New York, NY, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Job Title
Penguin Random House in New York, NY seeks a Marketing Manager to develop and execute innovative, data-driven campaigns for backlist titles and strong sellers in Children's and YA.
Role Overview
The role collaborates with Editorial, Sales, Publicity, and Consumer Insights to maximize revenue across channels and platforms.
Key Focus Areas
- Lifecycle extension
- Trend analysis
- Impactful partnerships
Objective
To sustain momentum and drive discoverability in a dynamic market.
Job Reference: #J-18808-Ljbffr
Required Skills
Consumer insights
Trend analysis
Collaboration
Lifecycle marketing
Campaign development
Partnership development
Data-driven marketing
Revenue maximization