Data-Driven Marketing Manager, Children's & YA

Penguin Random House3 months ago
New York, NY, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Job Title

Penguin Random House in New York, NY seeks a Marketing Manager to develop and execute innovative, data-driven campaigns for backlist titles and strong sellers in Children's and YA.

Role Overview

The role collaborates with Editorial, Sales, Publicity, and Consumer Insights to maximize revenue across channels and platforms.

Key Focus Areas

  • Lifecycle extension
  • Trend analysis
  • Impactful partnerships

Objective

To sustain momentum and drive discoverability in a dynamic market.

Job Reference: #J-18808-Ljbffr

Required Skills

Consumer insights
Trend analysis
Collaboration
Lifecycle marketing
Campaign development
Partnership development
Data-driven marketing
Revenue maximization