Marketing Manager – Multi-Location Retail

About the Role

The Wash Shop is seeking a driven, hands-on Marketing Manager to develop and execute strategies that increase customer traffic, membership sales, retention, and revenue across our 18 express car wash locations.

This is an ideal opportunity for a self-starter who can take ownership of projects, manage a marketing budget, and turn performance data into effective campaigns. You will report in part to the Director of Breeze Marketing and work closely with the Director of Operations and local teams.

The Wash Shop is part of Breeze Autocare, whose brands include Oil Changers, Oil Changers + Repair, and The Wash Shop.

What You’ll Do

• Develop and execute marketing strategies that increase car wash traffic and membership growth
• Manage digital campaigns across Google Ads, Meta, email, social media, and SMS
• Plan and execute promotions, seasonal offers, and customer acquisition campaigns
• Oversee local store marketing initiatives, community partnerships, and events
• Manage customer loyalty and membership programs
• Analyze campaign performance, customer data, and ROI to improve results
• Strategically manage the marketing budget and allocate spending across campaigns
• Maintain consistent branding and messaging across all marketing channels
• Partner with operations teams to launch promotions and support individual locations
• Identify cross-selling opportunities with Breeze Autocare’s oil change and repair businesses
• Manage relationships with agencies, vendors, and media partners
• Monitor competitor activity, consumer trends, and industry developments

What We’re Looking For

• At least 2 years of professional marketing experience
• Bachelor’s degree in marketing, communications, journalism, or a related field—or equivalent practical experience
• Experience with digital marketing platforms such as Google Ads, Meta Ads, email marketing, and SMS tools
• Experience planning campaigns and managing or assisting with marketing budgets
• Strong analytical skills and the ability to evaluate campaign performance and ROI
• Excellent communication, organization, and project management skills
• Ability to manage multiple projects and work independently
• Experience with a CRM or customer data platform
• Familiarity with Google Workspace and design tools such as Adobe Illustrator or similar platforms
• Initiative, creativity, and a willingness to learn

Preferred Experience

• Marketing experience within a multi-location retail, restaurant, automotive, hospitality, or other consumer-facing business
• Experience with local store marketing, customer loyalty programs, or membership-based businesses
• Experience supporting promotions across multiple locations

How Success Will Be Measured

• Growth in monthly membership sign-ups
• Increased wash volume across locations
• Improved customer retention and repeat visits
• Successful cross-selling initiatives with Breeze Autocare brands
• Positive campaign performance and return on marketing investment

Compensation and Benefits

• Competitive salary
• Annual bonus opportunity
• Paid time off and sick time
• 401(k)
• Hybrid work arrangement
• Remote-work supplies
• Company travel reimbursement
• Additional company benefits

If you are a motivated marketer who enjoys taking ownership, working across teams, and using both creativity and data to drive measurable growth, we’d like to hear from you.

Location

Location: Austin, TX – Hybrid

Industry: Multi-location retail/car wash operations

Pay: $70,000.00 - $85,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Experience

Experience: Google Ads: 1 year (Required)

Work Location

Work Location: Hybrid remote in Austin, TX 78759