Specialist, Global Product Marketing

Job Summary:

SPECIALIST, GLOBAL PRODUCT MARKETING

Location: Florida, Texas, Tennessee, and Pennsylvania

Division: Ticketmaster

Line Manager: Sr. Director, Global Product Marketing - B2B

Contract Terms: Permanent, 40 hours per week

THE JOB

As Product Marketing Specialist, Festivals, you'll own go-to-market for Front Gate and Universe, two Ticketmaster portfolio companies serving festival organizers and independent event creators. You'll be the marketing owner for your product areas: you define the positioning, build the launch plans, and make the call on how we tell the story to clients. This is a hands‑on role with real ownership. You'll work directly with Product and account teams to decide what we launch, how we position it, and how we measure whether it worked. You'll know your products and your clients better than anyone outside the room, and you'll use that to shape decisions — not just execute against them.

WHAT YOU WILL BE DOING

• Work across our portfolio companies, Front Gate and Universe for strategic priorities, key releases, client communication, and internal enablement.
• Support team in building comprehensive go‑to‑market to bring B2B products and services to market.
• Help drive go‑to‑market strategies that support product adoption, market differentiation and new business growth.
• Manage ongoing client communications strategy, including product emails and onboarding journeys.
• Partner cross‑functionally across product, account teams, education, marketing and PR to help define product rollout and launch planning strategies.
• Collaborate across teams to develop common goals and influence business decisions in support of executing your team strategies.
• Maintain feedback loop to understand client needs and help improve products.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

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