Senior Content Strategist - Digital Media

Job Title

Senior Content Strategist

Company Overview

Our client, a prominent digital media and public relations agency, is seeking a creative and results-oriented Senior Content Strategist to lead the development and execution of compelling content strategies across various platforms. This role is essential for driving audience engagement, brand awareness, and achieving campaign objectives for a diverse portfolio of clients. The ideal candidate will possess a deep understanding of content marketing, SEO, social media, and analytics, with a proven ability to craft engaging narratives. This position involves a hybrid work model, requiring regular collaboration in our Los Angeles, California, US office.

Your Responsibilities

• Develop comprehensive content strategies aligned with client objectives, target audiences, and brand voices.
• Conduct in-depth audience research and keyword analysis to inform content creation and optimization.
• Oversee the creation of high-quality content, including blog posts, articles, social media updates, website copy, video scripts, and infographics.
• Manage content calendars and ensure timely delivery across all channels.
• Collaborate closely with creative teams, designers, PR specialists, and digital marketers to ensure cohesive campaign execution.
• Analyze content performance metrics using tools like Google Analytics and social media analytics to measure impact and identify areas for improvement.
• Stay abreast of the latest trends in content marketing, SEO, social media, and digital PR.
• Provide strategic guidance on content distribution and promotion tactics.
• Develop and mentor junior content team members.
• Present content strategies and performance reports to clients.

Qualifications

• Bachelor's degree: in Marketing, Communications, Journalism, English, or a related field.
• Experience: Minimum of 7 years of experience in content strategy, content marketing, or digital communications, preferably within an agency setting.
• Track record: Proven track record of developing and executing successful content strategies that drive measurable results.
• SEO principles: Strong understanding of SEO principles and best practices for content optimization.
• Social media platforms: Experience with social media platforms and content management systems (CMS).
• Web analytics tools: Proficiency in using web analytics tools (e.g., Google Analytics) and SEO tools (e.g., SEMrush, Ahrefs).
• Writing skills: Excellent writing, editing, and storytelling skills.
• Project management: Strong project management and organizational abilities.
• Communication skills: Exceptional communication and presentation skills.
• Work environment: Ability to thrive in a dynamic, hybrid work environment, balancing remote contributions with on-site collaboration in Los Angeles, California, US.

Closing Statement

Join our innovative agency and help shape the digital presence of leading brands.