Marketing Content Specialist

Position Overview

We’re building the future of residential brokerage. At KWCP, our mission is to transform lives, careers, and communities through real estate— and we’re looking for a next-generation marketing leader to amplify that mission at scale. You’ll be the brand engine behind our public presence, fueling visibility, trust, and recruiting momentum across the region. If you live for storytelling, content, and scaling influence through social, this role was made for you.

About Company: Keller Williams Capital Properties continues its trajectory of growth, breaking multiple records in 2024. To date, we stand out as one of the fastest-growing brokerages, ranking in the Top 20 of all franchises. This year, we set new internal benchmarks for future growth, exceeding $3.15B in total sales volume, serving nearly 7K families, generating over $80MM in revenue, and sharing nearly $1MM in profit back to its agents. With a constantly expanding, diverse, and talented team, we deliver outstanding client service while making a purposeful impact on our neighborhoods.

Key Responsibilities

• Grow and manage our brand across Instagram, LinkedIn, YouTube, and beyond
• Launch high-impact campaigns, lead magnets, and digital funnels
• Build engagement around the brokerage platform and connect with agents and consumers
• Lead video strategy — short and long form, testimonials to storytelling, and shorts
• Own the content calendar and track marketing KPIs
• Collaborate with the leadership team and agents to drive aligned outcomes
• Launch and optimize campaigns across Meta, LinkedIn, and Google
• Develop branded assets, email campaigns, landing pages, and visuals
• Deliver a bold and unified digital presence
• Ensure consistent content, campaigns, and funnels
• Drive rising visibility in the DMV and beyond — from video to media mentions
• Manage social channels that inform, inspire, and amplify KWCP’s stories
• Create branded digital funnels that convert awareness into appointments

Required Qualifications

• 4–7 years of experience in digital marketing, content creation, or brand strategy
• Proven ability to grow a brand from the inside out — across short-form & long-form content
• Skilled in writing compelling copy, directing video shoots, building landing pages, and running paid media
• Fluent in platform-specific best practices, metrics, and growth levers
• Possess a creative eye and a strategic mind — able to see the big picture and move fast
• Passionate about real estate, ventureship, and the power of personal branding

Compensation

$75,000 - $90,000 plus bonuses