Full Time Digital Brand Marketing Director
Job Description
Define and maintain Ignite’s core positioning
the foundation from which all messaging, launch work, and sales enablement flows.
Develop segment- and persona-based messaging for SMB and MML buyers and customers.
Set and hold the quality bar for launch communications.
Drive Customer Adoption and Lifecycle Outcomes
Establish a customer communications rhythm tied to roadmap milestones.
Collaborate with CS and Onboarding to develop messaging and content.
Use customer insight and usage data to understand product story effectiveness.
Build Competitive Intelligence Into the Fabric of GTM
Develop and maintain a competitive intelligence capability.
Ensure the field is never caught flat-footed by a competitor move.
Bring customer, market, and competitive context into roadmap discussions.
Lead as a player-coach and set high standards for quality.
Create clarity on what excellent product marketing looks like.
Help define the future state of the Ignite PMM team.
Outcomes
- Launch quality has improved measurably.
- Ignite has an embedded competitive intelligence capability.
- Customer adoption and lifecycle communications have improved.
Qualifications
- 12+ years of B2B SaaS product marketing experience.
- A track record of building credible, influential relationships with Product leadership.
- Strong competitive intelligence instincts.
- Analytical mindset comfortable with GTM performance data.
Benefits
- Time Off: with our open PTO policy, we offer flexibility in how and when you take PTO!
- Best Life Perk: quarterly reimbursement for your fitness journey.
- Medical/Dental/Vision: coverage.
- EAP: we get you help when you need it.
- Premium Calm App: subscription for you and up to 4 dependents over the age of 16.
Company Overview
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.