Marketing & Digital Content Manager

Altitude Color Technologies9 months ago
Las Vegas, NV, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

Location: Las Vegas, NV

Reports To:

Sales Manager / Executive Team

Employment Type:

Full-Time

Job Title:

Marketing & Digital Content Manager

We are seeking a hands-on, creative, and highly organized Marketing & Digital Content Manager to own and execute our digital presence end-to-end. This role is responsible for managing and maintaining our Wix-built website, creating and distributing content across all social media platforms, and generating qualified leads through strategic content marketing.

This individual will regularly be on job sites and inside our production facility capturing real-time content—from pre-press and file build to production, finishing, and installation—and turning that content into marketing assets that drive inbound interest and sales opportunities.

What Success Looks Like: A consistently updated, visually compelling website; regular, authentic content showcasing real work and processes; increased inbound leads driven by digital content; a steady flow of qualified prospects delivered to the sales team; and a strong brand presence across digital platforms.

About Altitude Color Technologies: Founded in Las Vegas in 1998, Altitude Color has grown into a trusted leader in high-quality printing, finishing, and installation services. With decades of experience and a passion for precision, we specialize in delivering visually impactful solutions for events, trade shows, retail environments, and custom projects. Our full-service capabilities include UV printing up to 5 meters wide, dye sublimation, and flatbed printing on a vast range of materials. In-house sewing, finishing, and installation services ensure a seamless process from concept to completion.

Key Responsibilities

  • Website Management (Wix):
    • Manage, update, and maintain the company website built on Wix
    • Create and update pages, galleries, landing pages, and case studies
    • Ensure content is current, accurate, SEO-optimized, and aligned with company branding
    • Monitor site performance and user engagement to support lead generation
  • Content Creation & Field Marketing:
    • Visit job sites, installations, and production areas to photograph and document finished projects, production processes, pre-press and file build workflows, and project management and logistics
    • Capture high-quality photos and short-form video suitable for digital marketing
    • Organize and maintain a content library for ongoing use
  • Social Media & Cross-Platform Marketing:
    • Plan, create, and publish content across all major social media platforms
    • Repurpose content between website, social media, and marketing campaigns
    • Maintain a consistent brand voice, visual style, and posting cadence
    • Track engagement, performance, and growth metrics
  • Lead Generation & Sales Support:
    • Use content marketing to generate inbound leads and inquiries
    • Qualify and route leads to the Sales Manager for assignment to Account Executives
    • Collaborate closely with sales to align marketing efforts with revenue goals
    • Assist in building campaigns targeted to specific industries, events, and verticals
  • Market & Client Research:
    • Research potential clients by identifying companies similar to our current customers
    • Cross-reference competitors, event producers, agencies, and brands aligned with our services
    • Build and maintain prospect lists for outbound and inbound marketing efforts
    • Identify emerging markets, events, and opportunities relevant to our capabilities

Required Qualifications

  • Proven experience managing a Wix website
  • Experience creating and publishing content across multiple social media platforms
  • Strong photography skills; video experience is a plus
  • Ability to work independently in fast-paced production and job-site environments
  • Strong organizational skills and attention to detail
  • Comfortable collaborating with production, project management, and sales teams

Preferred Qualifications

  • Experience in print, signage, fabrication, events, or large-format graphics industries
  • Familiarity with SEO, analytics, and lead-tracking tools
  • Basic graphic design or content editing skills
  • Understanding of B2B marketing and sales funnels

Required Skills

Photography
Wix Website Management
Digital Content Creation
Social Media Strategy
Project Management
Content Marketing
Lead Generation
SEO Optimization