Senior Manager, Digital Marketing Strategy & Operations

Position Overview

143 Studios— the award-winning media production company behind The Mel Robbins Podcast and The Let Them Theory— is seeking a Senior Manager, Digital Marketing Strategy & Operations. This key role operates at the intersection of operations, analytics, systems, and execution, responsible for building and managing our digital marketing channels (website, email & CRM, SEO, paid media, and emerging) to drive performance and growth.

Key Responsibilities

• Build and maintain scalable marketing systems for campaign testing, reporting, and optimization.
• Oversee internal and external teams to drive acquisition, engagement, and retention across digital channels.
• Translate marketing goals into operational processes and measurement frameworks while establishing and tracking KPIs.
• Enhance digital experience by optimizing website performance, content publishing, UX, and A/B testing initiatives.
• Lead email/CRM strategy by executing lifecycle campaigns, segmentation, automation, and ensuring compliance with privacy regulations.
• Manage multi-channel paid media campaigns (Meta, Google/YouTube, TikTok, CTV, podcast ads), optimizing creative, messaging, targeting, and budgets.
• Analyze performance data, manage dashboards and tagging plans, and continuously test to translate insights into actionable improvements.

Required Qualifications

• 6-8+ years in digital marketing, growth, or marketing operations, preferably with experience in media production and content creation.
• Solid understanding of website management, email marketing, CRM, paid acquisition, and campaign management.
• Hands-on experience with CMS (WordPress), HubSpot (or similar), Google Analytics, and digital paid media platforms.
• Highly analytical and data-driven with strong attention to detail and effective cross-functional communication skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Ability to balance strategic oversight with hands-on execution in a fast-paced, high-growth environment.
• A mindset that combines problem-solving with operational excellence and a deep commitment to impactful work.

Benefits & Perks

• Generous Time Off including an Annual Summer Break for team recharging.
• 401(k) Available to support your long-term financial well-being.
• Health & Welfare Benefits with comprehensive health, dental, and vision insurance.
• Fun and Energizing Hybrid Culture that fosters creativity and collaboration.
• A growth-oriented environment with regular feedback and opportunities to learn by doing.
• Exciting team activities that encourage connection, creativity, and celebration of wins.
• Mission-Driven Work That Matters – your impact inspires millions worldwide.