Social Media Marketing Specialist

Position Overview

The Social Media Marketing Specialist is a client-facing role responsible for assisting multiple social media accounts management and the development and execution of campaigns for entertainment productions. The role involves strategy development, content posting, analysis/reporting, campaign planning, production, and advertising operations. The position reports to the Social Media Marketing Manager, may report to the Group Lead, and occasionally to the CEO.

Key Responsibilities

• Assist in the development of client proposals for social media account management plans.
• Ensure proposals meet client needs and goals.
• Collaborate internally and externally to create effective, results-driven social media marketing strategies for entertainment productions.
• Plan and execute social media campaigns, involving all stakeholders as necessary.
• Develop and implement submission plans for social media accounts.
• Ensure consistent brand messaging across the web and various social media platforms.
• Engage with users and respond to social media inquiries, messages, and comments.
• Execute submission plans efficiently and effectively.
• Develop, curate, and publish content across platforms including Twitter, Instagram, TikTok, and Facebook.
• Manage content for multiple production websites concurrently on behalf of the production.
• Collect and analyze data on social media accounts and campaigns to track performance and identify areas for improvement.
• Conduct analysis on web activity, social media, word-of-mouth, competition, and other factors.
• Utilize data analysis to refine social media marketing strategies and campaigns.
• Independently develop social media reports for client presentations.
• Present reports to clients and communicate results clearly and effectively.
• Work collaboratively with team members to develop marketing strategies aligned with the company's purpose, mission, and vision.
• Maintain a high level of professionalism in all client, colleague, and stakeholder interactions.
• Continuously pursue personal and professional growth while staying up-to-date with industry trends.
• Contribute to creating a society overflowing with joy and excitement as part of the company's vision.
• Demonstrate a proactive attitude towards building connections among diverse cultures, languages, and digital platforms.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-2 years of experience in Social Media Marketing.
• Excellent written and verbal communication skills in English.
• Familiarity with social media trends and current entertainment.
• Heavy user of social media platforms (Twitter, Instagram, TikTok, Facebook) both privately and professionally.
• Interest in and familiarity with Japanese Anime/Manga.
• Computer proficiency with Office, PowerPoint, Outlook, and Internet applications.

Preferred Qualifications

• Experience working in the entertainment industry.
• Experience with social media advertising.
• Ability to speak and read Japanese.

Benefits & Perks

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Work Model
• Hybrid work arrangement may evolve to meet changing business needs; the company reserves the right to modify work arrangements at its sole discretion.