Omnichannel Retail Marketing Specialist

Position Overview

Customer Marketing (CM) is a function within Brand Experience (BX), where team members play a direct role in driving incremental volume at our Priority Retailers through design and execution of customer-centric marketing and event programs in partnership with our Brands, Sales Teams, and Retailers. The Target/Nat Chan Customer Marketing team is seeking a Brand Experience Sr. Planner to lead General Mills’ North America Retail (NAR) customer marketing strategy & planning for Target & Sprouts. In our region, we thrive to build and develop a strong team that can lead profitable growth. In this role, you will be a strategic partner to Sales and will build strong relationships with our customers (Target & Sprouts) and its media and insights function (Roundel & Sprouts Media).

Key Responsibilities

• Lead strategy and execution of General Mills retailer shopper marketing programs, including NAR Portfolio Events and associated tactics with internal and external groups.
• Develop omnichannel shopper marketing plans and presentations.
• Oversee creative briefs, timelines, budgets, and related support for shopper campaigns.
• Lead and participate in key customer meetings.
• Foster strong working relationships with sales and marketing teams at both General Mills and our customers.
• Manage account-level shopper marketing budget.
• Conduct data and event analyses.
• Serve as a marketing expert and partner to the sales team through thought leadership, insights, and best practice sharing.
• Attend and present at external customer meetings, promoting customer marketing programs, events, and GMI capabilities.

Required Qualifications

• Bachelor’s Degree, preferably in Communications, Marketing, or Business.
• 2+ years’ experience in a marketing role (brand, agency, or shopper).
• Demonstrated collaboration with cross-functional teams and agency partners.
• Experience in project and budget management.
• Strategic and executional excellence.
• Strong written and verbal communication skills.
• Ability to work independently.

Preferred Qualifications

• Experience building learning agendas and leading test plans.
• Background in ecommerce marketing with Search and Media expertise.
• Strong ability to lead through ambiguity.
• Excellent presentation skills.

Benefits & Perks

• Compensation: Salary range of $81,000.00 - $135,200.00 annually, based on skills, experience, and performance.
• Total Rewards Package: Competitive offering that includes a foundation of health benefits, retirement and financial wellbeing support, time-off programs, wellbeing support, and additional perks.
• Eligibility for an annual incentive award based on both individual and organizational performance.