Director, Digital Insights
Job Description
Position Overview
Applecart is the leading technology company creating a new category of "Decision Maker Marketing". They enable top decision makers—from policymakers and investors to CEOs and key employees—to access the content they trust, leveraging publicly available or permissioned data to map billions of social relationships. We are hiring a Director of Digital Insights in our New York City office to lead digital reporting and analytics across high-profile client accounts.
In this role, you will partner with cross-functional teams to deliver high-impact insights and develop robust reporting frameworks, driving actionable strategies to enhance client outcomes.
Key Responsibilities
- Create and drive the vision for the digital reporting center of excellence.
- Lead, develop, and grow the team while championing individual career growth and setting clear expectations.
- Oversee and enhance all post-sales reporting and campaign insights to improve client outcomes.
- Develop and implement a comprehensive reporting process aligned with client goals and company objectives.
- Design and refine client data visualizations to drive engagement and insightful reporting.
- Serve as the primary point of contact for all digital reporting-related inquiries and initiatives.
- Collaborate with internal teams and clients to understand business objectives and reporting needs.
- Provide strategic insights and recommendations through rigorous data analysis.
- Stay informed about industry trends, best practices, and emerging digital analytics technologies.
Required Qualifications
- 7+ years of experience in digital analytics, reporting, or insights roles, including at least 3 years in a management capacity.
- Extensive experience working directly with non-technical C-suite stakeholders, such as Chief Communications Officers and Heads of Public Affairs.
- Proven track record of managing and leading teams in fast-paced environments.
- Expertise in digital marketing metrics, KPIs, and reporting tools (e.g., Google Analytics, Tableau, Power BI).
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills with the ability to influence stakeholders at all levels.
- Experience working in a marketing tech startup or similar dynamic environment is a plus.
Compensation & Benefits
Our compensation package includes a base salary, annual cash bonus, and generous equity compensation.
- Base Salary: $135,000 - $175,000 (plus discretionary bonus and equity), applicable for candidates in the New York City area.
- Hybrid work model: Work remotely on Monday and Friday and from Applecart's New York City office on Tuesday through Thursday.