Senior Manager, Integrated Marketing Communications
Job Description
Senior Manager, Integrated Marketing Communications
Position Information
Position Title: Senior Manager, Integrated Marketing Communications
Department: Business and Entrepreneur Partnerships
Posting Link: https://www.ubjobs.buffalo.edu/postings/61677
Job Type: Full-Time
Posting Detail Information
Position Summary
UB Business and Entrepreneur Partnerships (BEP) is seeking a Senior Manager, Integrated Marketing Communications to lead the planning, execution and evaluation of integrated communications strategies that advance the mission of the BEP team within the Office of Research, Innovation and Economic Development. Reporting to the Assistant Vice President for Marketing, Communications & Digital Operations, this position oversees integrated communications, public relations and content initiatives designed to enhance the visibility, reputation and impact of BEPs programs and partnerships. The Senior Manager applies a data-informed and audience-centered approach to develop and deliver high-quality, multi-channel communications that promote industry-academia collaboration, tech commercialization, startups, entrepreneurship, incubation and workforce development.
Key competencies include strategic planning, project management, collaboration and creative problem solving-combined with a deep understanding of how integrated marketing and communications contribute to institutional and economic development goals.
Key Responsibilities
- Implement integrated content and messaging strategies across key initiatives and campaigns, translating goals into clear communication plans, timelines, and deliverables.
- Manage campaign workplans to keep projects on schedule, on brand, and within scope, proactively resolving issues and escalating risks as needed.
- Lead day-to-day content development for integrated campaigns and partner with creatives and vendors to produce high-quality materials, manage project-level budgets, and coordinate promotional activities.
- Oversee daily social media planning, posting, and monitoring to strengthen engagement and advocacy, and provide recommendations based on performance metrics.
- Coordinate news release distribution, talking points, and background materials for PR initiatives, collaborating with writers, communications teams, and program leads on story development.
- Monitor media coverage and prepare regular reports with insights and recommendations to guide future amplification and outreach.
- Build and maintain strong working relationships with program leaders, academic units, communications partners, and external collaborators to support shared priorities.
We welcome candidates whose experience has prepared them to contribute to our commitment to diversity and excellence. Women, minorities, individuals with disabilities and veterans are encouraged to apply. Please visit our Careers page.
Outstanding Benefits Package
Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options. We also focus on creating and sustaining a healthy mix of work, personal and academic pursuit - all in an effort to support your work-life effectiveness. Visit our benefits website to learn about our benefit packages.
About UB
The University at Buffalo is SUNYs most comprehensive public research university, and an outstanding place to work. UB amplifies ambition for faculty and staff by offering endless possibilities to achieve more. Here, people from all backgrounds and cultures challenge and inspire each other to discover, learn and succeed. Dedicated staff and engaged faculty collaborate to further knowledge and understanding, and develop tenacious graduates who are valued for their talents and their impact on global society. Visit our website to learn more about the University at Buffalo.
As an Equal Opportunity / Affirmative Action employer
the Research Foundation will not discriminate in its employment practices due to an applicants race, color, religion, sex, sexual orientation, gender identity, national origin and veteran or disability status.
Minimum Qualifications
- Bachelors degree in marketing, communications, business or related field.
- Minimum of at least 3 years of progressive experience in marketing and/or communications, preferably in higher education, economic development, research or B2B environments; The education and experience requirements may be satisfied by an equivalent combination of education and experience.
- Demonstrated experience planning and executing integrated marketing campaigns across multiple channels.
- Strong writing, editing and storytelling skills with attention to detail and brand consistency.
- Experience with digital marketing tools, social media management and basic analytics reporting.
- Excellent project management, organizational and interpersonal skills, with the ability to manage multiple priorities.
Preferred Qualifications
- 5-7 years of experience with increasing responsibility in marketing and communications roles.
- Experience in university, research, innovation or economic development settings.
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Slate).
- Experience coordinating vendor relationships and supporting budget tracking for marketing projects.
- Demonstrated commitment to diversity, equity, inclusion and accessibility in communications and content.
Physical Demands
Salary Range
$85,000 - $90,000
Special Instructions Summary
Documents: Writing Sample: Samples and/or a portfolio of applicants writing/samples/work.
Is a background check required for this posting? No
Contact Information
Contact's Name: Tracy Krawczyk-Schiedel
Contact's Title: Assistant VP - Communications, Marketing & Digital Operations
Contact's Email: tracykra@buffalo.edu
Contact's Phone: 716- 881-7997
Posting Dates
Posted: 03/17/2026
Deadline for Applicants: 3/31/2026
Date to be filled:
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