Marketing & Communications Specialist

Position Overview

Key Responsibilities

• Create, edit, and distribute a variety of content, including press releases, newsletters, and social media content ensuring that all materials are accurate, engaging, and aligned with the brand's voice.
• Manage the content calendar to ensure timely and relevant content distribution.
• Oversee the day-to-day management of the company website, ensuring content is up-to-date, accurate, and aligns with brand standards.
• Collaborate with internal teams and external vendors to update website design, functionality, and user experience.
• Monitor website analytics to track performance, identify areas for improvement, and implement SEO best practices to enhance site visibility.
• Assist in the development and execution of marketing campaigns, including digital advertising, events, and promotions.
• Track and analyze the performance of campaigns and channels, providing insights and recommendations for continuous improvement.
• Create visually appealing and brand-consistent designs for marketing materials, including infographics, presentations, brochures, and social media graphics.
• Manage and grow the company's social media presence, creating and scheduling posts, monitoring engagement, and responding to inquiries in a timely manner.
• Ensure all communications are consistent with the company's brand identity, tone, and messaging.
• Plan and execute promotional materials to assure brand consistency.
• Develop and manage relationships with key vendors.
• Support internal communications, miscellaneous activities, and ad hoc requests as required.

Required Qualifications

• 4 Year undergraduate degree in Marketing, Communications, Business Administration, or related field.
• 1-3 years related experience; B2B marketing in Oil and Gas Industry a plus.
• Excellent written and verbal communication skills with a strong attention to detail.
• Ability to craft clear, compelling messages for diverse audiences.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively with cross-functional teams.
• Ability to evaluate problems and propose innovative solutions.
• Must maintain and protect confidentiality.
• Effective computer skills - Microsoft Office and Adobe Creative Cloud a must; SharePoint a plus.
• Proficient command of English.